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Math & Magic: Stories from the Frontiers of Marketing with Bob Pittman

How do the smartest marketers and business entrepreneurs cut through the noise? And how do they manage to do it again and again? It's a combination of math—the strategy and analytics—and magic, the creative spark.

Podcast · By iHeartPodcasts · American English · Official site

Indexed episodes, last 90 days
4
Latest publication
Sep 24, 2026
Audience
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Earliest in this view
Jul 31, 2026

Latest episodes

  1. Episode · Sep 24, 2026

    Diego Scotti: “Change always ends up winning.” (opens the original)

    Episode notes

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    Diego Scotti has made a career of building businesses and brands that span industries and consumers, with leadership roles at American Express, Verizon, Condé Nast, J.Crew, and most recently PayPal, where he served as Executive Vice President and General Manager of the Consumer Group and Global Marketing and Communications. He shares what that wide-ranging experience has taught him about connecting with consumers when culture is moving faster than ever, the importance of collaboration, and the p

  2. Episode · Sep 17, 2026

    Hoda Kotb: “Joy’s in us, it’s about unearthing it.” (opens the original)

    Episode notes · Positive tone

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    Millions of Americans feel like Hoda Kotb is a good friend. She’s an acclaimed journalist and TV pioneer, best known for her years at NBC and the TODAY Show. More recently, she’s turned her focus to joy, stepping into entrepreneurship with her company Joy 101 and launching a new podcast with iHeartPodcasts centered around joy. Born in Oklahoma to Egyptian immigrant parents and raised in West Virginia, Hoda built her career step by step, starting at Greenville News Center 15 in Mississippi and wo

  3. Episode · Sep 10, 2026

    Marc Mentry: “I need everybody to act like this brand is theirs.” (opens the original)

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    Marc Mentry has cracked the code on community, culture, and live events to transform a brand and provide customers with high-value, unique experiences. As Executive Vice President of Brand Marketing for Capital One, Marc leads from the front line. Marc shares how the brand made its remarkable journey upmarket, from embracing its identity as a fintech company to creating its iconic tagline, “What’s in your wallet?” He talks about the value of unforgettable live experiences like The Eras Tour, Jin

  4. Episode · Jul 31, 2026

    Celebrating MTV’s 45th Anniversary with the Real Story of MTV (opens the original)

    Episode notes · Positive tone

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    In honor of the 45th anniversary of MTV, we’re rereleasing a classic episode: the real story of MTV, as told by the founders. Today MTV is a cultural institution, but people forget what a long shot it was to get the channel off the ground. Bob Pittman led the team that created MTV. In this special episode, he reminisces with co-founders and friends John Sykes, Judy McGrath, Fred Seibert, Tom Freston and Jarl Mohn about what it was like to create the '80s version of a start-up and lead a TV revol

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