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Masters of Search

Radyant launched the Masters of Search podcast to bring you the behind the scenes stories from some of the smartest people around the world in SEO & AI Search.

Podcast · By Niklas Buschner · English · Official site

Indexed episodes, last 90 days
4
Latest publication
Sep 28, 2026
Audience
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Earliest in this view
Jul 16, 2026

Latest episodes

  1. Episode · Sep 28, 2026

    From Banning AI Bots to the Most-Cited Source | Marvin Müller, VP @ OMR Reviews (opens the original)

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    Marvin Müller joined OMR Reviews in 2021 as its first marketing hire, back when the platform held around 4,000 reviews. It has since passed 85,000, and the business is heading towards ten million euros in revenue. He came to it from Google in Dublin, where he spent his early career in search and performance marketing. The interesting part is what happened in between. OMR Reviews grew on SEO — Marvin calls it the internal religion of the team — and then Google's AI Overviews rolled out in Germany

  2. Episode · Sep 11, 2026

    Ex-Booking.com Head of SEO: 1,000 experiments, 3 rules | Julian Redlich, VP @ Permira (opens the original)

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    Julian Redlich spent around six years at Booking.com, ending as Head of SEO, while the discipline there grew to roughly forty people across development, design, copy, analytics and SEO. He now sits on the other side of the table as an investor at Permira, looking at organic growth across a portfolio that includes mobile.de, Kleinanzeigen.de, Squarespace, Zendesk and Flixbus. That combination is rare. Dozens of companies cross his desk every year, which means he sees patterns across business mode

  3. Episode · Jul 20, 2026

    AI Search Attribution, ChatGPT Clicks, Prompt Tracking, Google Search Agents | #MonthlyLandwehr (opens the original)

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    Every month I meet with Malte to take all the news, new research and interesting developments in SEO & AI Search to get his perspective on them. Malte Landwehr is CPO & CMO at Peec AI, one of the leading AI search analytics platforms. ## My biggest takeaways from this episode: 1) Click-based attribution massively undercounts AI search. In a study from two Peec AI clients, click-based attribution credited AI search with 0.9% of leads. When they simply asked people "how did you find us?", it was 9

  4. Episode · Jul 16, 2026

    She saved $30k/year canceling Webflow | Anita Kirkovska, Head of Growth & Marketing @ Vellum (opens the original)

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    Anita Kirkovska leads Growth and Marketing at Vellum, a YC-backed AI startup. She came up through data science before moving into marketing, which means she approaches organic growth, content, and AI tooling from a different angle than most. In the last few months she's rebuilt Vellum's website off Webflow into a custom Next.js stack, shipped an AI-native GEO content pipeline, and turned off more SaaS tools than she's added. ## My 7 biggest takeaways from our conversation: 1. It's not about AI.

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