HeyJaredMastering Local Marketing: Sales and Marketing Strategies for Small Business Growth
Mastering Local Marketing is a small business podcast focused on local marketing strategies, sales efforts, marketing tactics, and digital marketing that drive real customer acquisition and business growth.
- Indexed episodes, last 90 days
- 15
- Latest publication
- Sep 7, 2026
- Audience
- Checking…
- Earliest in this view
- Jul 6, 2026
Latest episodes
Your Latest Marketing Questions Answered: Part 1 (opens the original)
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What actually makes someone choose your business when competitors are selling something almost identical ? In part 1 of our Mastering Local Marketing Q&A, we dig into the psychology behind purchasing decisions, brand loyalty, persuasive marketing and why some advertising sticks while everything else disappears into the noise. We'll also tackle whether a business can really survive on social media alone and just how much a strong brand can change what customers are willing to pay . These are mark
Why AI Marketing is Starting to Blend In (opens the original)
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Have you noticed how much easier it has become to create marketing content with AI? The problem is everyone else has noticed too. Businesses are pumping out more emails, more social posts, more blogs and more ads than ever before. And when everyone starts sounding polished, professional and perfectly written, your marketing can begin to disappear into a sea of sameness. In this episode of Mastering Local Marketing , we're talking about why AI may actually be making average marketing less effecti
The Business People Remember After Disaster (opens the original)
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Have you ever wondered how your business would respond if your community suddenly lost power, communication and access to basic services? Because when disaster hits, people remember which businesses disappeared and which ones showed up. And if your business only thinks about the community when things are going well, you may be missing one of the biggest opportunities to build real trust and loyalty. In this episode of Mastering Local Marketing , we're talking about what businesses should do when
Eight Digital Marketing Strategies That Convert (opens the original)
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Most businesses assume that growth requires more attention . More website traffic. More followers. More advertising. More leads. But attracting people is only half the job . Customers may already be visiting your website, reading your emails, viewing your products, and considering your services. Something is simply stopping them from taking the next step . It could be a confusing website. A weak call to action. A complicated form. It might even be a question that never gets answered. In this epi
Segmentation Is Email Marketing's Advantage (opens the original)
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Most businesses treat their email list like one large audience . Every subscriber receives the same promotion, the same announcement, and the same message at the same time. That may be the easiest way to send an email, but it is rarely the most effective . A first-time customer should not receive the same message as someone who has purchased from you for five years. A customer interested in one service may ignore offers for another. Someone who opens every email should be treated differently fro
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