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- Indexed articles, last 90 days
- 11
- Latest publication
- Sep 12, 2026
- Outlet visibility, for W Magazine
- Top 500K sites
- Earliest in this view
- Jul 22, 2026
Latest articles
The 18 New Fragrances Defining Fall 2026 (opens the original)
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I am, by nature, a two-perfume person—one for day, one for night. But fall has a way of making even the most committed scent minimalist reconsider their principles. Like so many others, I start looking around for something new when the weather turns (usually while insisting that I’m perfectly happy with what I already have). But there’s too much beautiful newness this month in the fragrance world to pass up. For the upcoming season, we’re seeing succulent orange blossom is still having its momen
The 26 Best New Beauty Launches of August (opens the original)
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Every month, an array of new beauty launches arrives, each one promising transformation, radiance, and the occasional miracle. Here at W, we are meticulous in our evaluation, testing, observing, and weighing what is truly worth your time and money. We listen closely, and we’re not afraid to be ruthless—trends don’t impress us, results do. Price is no measure of merit; the standouts may be outrageously luxurious or quietly brilliant, but each one earns its place. What remains is intentional, cons
Makeup by Mario’s New Long-Wear Eye Shimmer Doesn’t Skimp on Drama (opens the original)
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The renowned makeup artist Mario Dedivanovic is known for his sophisticated mattes and soft-sculpted beauty looks on clients like Kim Kardashian and Jennifer Lopez. His brand, Makeup by Mario, also celebrates that kind of understated glamour—but now, Dedivanovic is making a departure from the classic look. His latest product launch, the new Soft Shimmer Long-Wear Cream Eyeshadow, adds sparkle to a name synonymous with restraint. Dedivanovic’s aesthetic has always favored dimension over drama, bu
Makeup by Mario’s New Long-Wear Eye Shimmer Doesn’t Skimp on Drama (opens the original)
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Mario Dedivanovic's latest launch marries soft dimension and a pop of shine—a first for his beauty brand.
25 Summer Fragrances That Smell Like a Perfect Getaway (opens the original)
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Like Pucci prints, sun-bleached linens, and a pair of oversize sunglasses, summer has also always been exemplified by fresh, uplifting scents. Fragrance has the singular ability to define a memory: long after the tan has faded and the suitcases are unpacked, a single note of citrus, orange blossom, or salt-kissed jasmine can transport you back to that version of yourself which only emerges when the sun’s out for at least 14 hours. The best summer fragrances are equal parts polished and undone, s
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Top 500K sites
For W Magazine, the outlet · Measured Aug 1, 2026
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