Skip to content
HeyJared

Martech, Decoded

Martech, Decoded is Bytek’s podcast exploring Marketing Technology, AI-driven marketing, customer data strategy, and digital innovation.

Podcast · By Bytek · American English · Official site

Indexed episodes, last 90 days
1
Latest publication
Aug 28, 2026
Audience
Checking…
Earliest in this view
Aug 28, 2026
The latest indexed work is over 30 days old. There may be a gap in what we hold.

Latest episodes

  1. Episode · Aug 28, 2026

    Expert Voices, with Bytek - William Burghes (opens the original)

    Episode notes

    Read excerpt

    In the second episode of Expert Voices, with Bytek , Daniel Gill, Predictive Growth Strategist at Bytek , speaks with Will Burgess, Head of Professional Services at Rockerbox, now part of DoubleVerify, to explore how marketers can measure the real impact of their investments. The conversation moves from attribution and incrementality testing to geo holdout experiments, statistical significance, incremental ROAS, and customer lifetime value. It looks at how different measurement approaches can wo

Publishing over time

Last 90 days. Choose a month to open its work.

Recurring subjects

Named in the text we hold. One piece can cover several.

Audience

No verified audience measurement yet.

About this data

Counts cover the work we have indexed. Tone needs enough text and a confident classification. Excerpts and episode notes are not full articles or transcripts.

Identity or attribution wrong? Suggest a correction.

See coverage about Martech, Decoded