HeyJaredMarkigy: The Science of Marketing Strategy
Marketing is evolving faster than ever. As trends come and go, it's becoming harder to decide which strategies are effective at generating revenue.As marketers, we are constantly bombarded with new tools and strategies that we imagine will help us improve our results.It can…
- Indexed episodes, last 90 days
- 6
- Latest publication
- Sep 18, 2026
- Audience
- Checking…
- Earliest in this view
- Jul 9, 2026
Latest episodes
Positioning Debt: Why More Features Aren’t the Answer w/ Gila Shapiro (opens the original)
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When every company can create more features, more campaigns, and more AI-generated content, volume stops being a competitive advantage. Leanne and her guest unpack why strong positioning requires fewer, sharper messages, real customer insight, organizational conviction, and the willingness to build trust instead of simply adding more noise.
Enablement: The Missing Link Between Marketing and Sales w/ Christa Fisher (opens the original)
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Would you rather... buy from a relevant story or an infodump? In this episode, Leanne and Christa Fisher discuss how Sales enablement should do more than deliver training and distribute whatever content marketing creates. They get into how enablement, marketing, and sales can work together to change seller behavior, strengthen customer conversations, and move real deals through the pipeline.
Stop Building Spaghetti Funnels: Build One Webinar That Converts w/ Casey Zeman (opens the original)
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Webinars aren't outdated. They can function as an entire customer journey, moving prospects from awareness and education through trust, desire, and conversion in a single experience. EasyWebinar founder Casey Zeman joins Leanne to break down how storytelling, automation, customer insight, and AI can turn webinars into scalable revenue engines without losing the human expertise that makes marketing actually work
Stop Guessing: Build a Creative Testing System That Scales w/ Allyson Cochran (opens the original)
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Privacy changes and AI-powered ad platforms have fundamentally changed how marketers drive performance, making creative strategy more important than audience targeting. Alison Cochran shares why customer research, creative systems, and hypothesis-driven testing are now the foundation of scalable marketing growth.
Stop Blaming MQLs: Build Better Marketing Alignment w/ Chloe Addis (opens the original)
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Sales and marketing alignment isn't built through dashboards or more meetings—it's built through trust, shared language, and complete context. Chloe Ennis explains why marketers should spend as much time marketing internally as they do externally, and why AI makes human relationships and strategic thinking more valuable than ever.
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