HeyJaredMarketing Your Truth
The human psychology behind what makes buyers lean in, trust you, and think, “That’s the one I want”—and how to intentionally build your positioning, messaging, and marketing around it.
- Indexed issues, last 90 days
- 6
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- Sep 27, 2026
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- Jul 17, 2026
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Your Personal Brand May Be Personal in All the Wrong Places (opens the original)
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I was listening to a branding expert on a podcast talk about the importance of having a strong personal brand if you want to attract clients.And he was giving the kind of advice we’ve probably all heard before.Show the person behind the business. Let people see who you are. Be authentic. Be relatable. Be approachable.And then he gave an example.He’d recently worked with an attorney, and somewhere in the process they’d discovered that she loves flying planes.So they decided to build that into her
The best marketing strategies are built backward. (opens the original)
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There will always be more marketing you could be doing than you have the time, people, or money to do.Post on multiple platforms. Launch the newsletter. Grow the email list. Create more videos. Maybe run ads.Even when you have a team, you eventually run into the same problem: the list of things you could be doing keeps growing.For a long time, the natural response has been to look for more capacity.Better systems. More efficient processes. Another person on the team.After building my own busines
We’re solving the wrong growth problem (opens the original)
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Open your Substack feed right now and count how many posts are about getting seen.How to grow your reach on Substack.How to use Notes to get in front of more people.How often to post. What to post. When to post.How to get the algorithm to finally notice you.Different tactics. Same underlying equation:More reach → more subscribers → more revenue.And there’s one problem with that equation nobody seems to be talking about.Let’s say all of it works exactly as promised.Tomorrow, your reach doubles. Y
Your Funnel Tracks What People Do. It Doesn’t Track What Happens to Them. (opens the original)
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Most of the experts I know have ended up in one of two marketing camps.On one end are people who genuinely hate the salesy side of marketing.They don’t want to manufacture urgency, pressure people, or turn every email into a pitch.So they take the generous route.Teach. Share what they know. Create genuinely useful content. Help people before asking for anything in return.Underneath it is a reasonable assumption:If I provide enough value and demonstrate my expertise consistently enough, the right
The Client Journey Behind My 7-Figure Business (opens the original)
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What if your marketing strategy didn’t start with posting more content, growing your email list, launching a podcast, or chasing more leads?In this episode of Marketing Your Truth, I’m breaking down the client journey and marketing strategy I’ve used to build my own seven-figure business.I’ll share how I approach my entire client acquisition journey and how each piece of your marketing ecosystem should have a specific job in moving the right person toward the next step.We’ll explore:How to build
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