HeyJaredMarketing with Burlington Press
Located in Burlington, New Jersey, we provide a full range of print and marketing services including Graphic Design, Website Design & Managed Hosting, Content Writing, Political Marketing, Offset and Digital Printing, Custom Apparel, Promotional Products, Direct Mail,…
- Indexed episodes, last 90 days
- 16
- Latest publication
- Sep 17, 2026
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- Jul 8, 2026
Latest episodes
Yard Signs Still Work: Why Traditional Political Campaign Tactics Haven’t Gone Away (opens the original)
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Every election cycle, someone tells a candidate that yard signs are a waste of money. The argument usually sounds something like this: nobody decides who to vote for because they saw a sign on someone’s lawn, so the budget is better spent on digital ads, targeted mail, or social media. Here’s the problem. That argument misunderstands what a yard sign is actually for. Read more: https://burlingtonpress.com/2026/09/17/yard-signs-still-work-why-traditional-political-campaign-tactics-havent-gone-awa
Personalization vs. Privacy: Why Your Mailbox Doesn’t Feel Creepy (But Your Phone Might) (opens the original)
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There’s a moment every marketer knows. You get an oddly specific ad right after talking about that exact product out loud, and it feels like your phone was listening. In reality it’s more often a mix of browsing history, location data, app activity, and shared household data doing the work behind the scenes. Or you get a text from a company you technically signed up for once, three years ago, and completely forgot about. Either way, that little jolt, that “wait, how do they know that” feeling, h
5 Reasons Small Businesses Hesitate on Direct Mail (and What the Data Shows) (opens the original)
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Most small business owners and marketers have a mental list of reasons to think twice about direct mail. “It costs more than digital.” “It’s hard to measure.” “People don’t really read their mail anymore.” Some of that thinking made a lot of sense at one point. But current data tells a more nuanced story, and it’s worth taking a fresh look before ruling the channel out. Here are five common hesitations, along with recent research and data that add context to each one. Read more: https://burlingt
AI Didn’t Kill Your Website. It Changed Who’s Reading It First. (opens the original)
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We’ve talked before about how AI search tools are pulling traffic away from websites. Google’s AI Overviews and tools like ChatGPT are answering questions directly in the search results, and a lot of businesses are watching their site visits quietly decline as a result. It’s a real trend, and it’s easy to look at that drop in traffic and draw an obvious conclusion: My website just isn’t as important as it used to be. We’d push back on that. Hard, actually. Read more: https://burlingtonpress.com/
Why Local Spending Circulates Differently (And What It Means for Your Marketing Budget) (opens the original)
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Every marketing budget has to go somewhere. The question most business owners never stop to ask is what happens to that money after it leaves their account. Spend it with a national ad platform or an out-of-state vendor, and the transaction is over the moment it clears. The money leaves the region and it isn't coming back. There's no relationship on the other end, no person who remembers your last order, no chance that dollar ever finds its way back to your own customer base. It just goes into a
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