Marketing Tips for Doctors
Welcome to Marketing Tips for Doctors with Dr. Barbara Hales! This podcast is for you if you are a doctor, dentist, integrated health physician, chiropractor, or any other type of health provider.
- Indexed episodes, last 90 days
- 7
- Latest publication
- Sep 16, 2026
- Audience
- Checking…
- Earliest in this view
- Jul 29, 2026
Latest episodes
The Angry Patient (opens the original)
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TMS235-The-Angry-Patient I n this episode, we cover: Why trying to “win” an argument with an angry patient almost always costs you the relationship. Exact phrases to use when a patient is furious about wait times, bills, or feeling dismissed. The five-step reset for de-escalating anger: Listen, Acknowledge, Clarify, Respond, Follow through. How to respond when a patient threatens to sue or leave a scathing online review—without violating privacy rules. The three sentences every staff member shou
Doctor Was It Your Fault? (opens the original)
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In this episode, we cover: What to actually say when a patient asks, “Doctor, was this your fault?” How to use empathy without making legal admissions. A simple framework to handle five of the toughest conversations after something goes wrong. Key Takeaway Quote: “Patients don’t expect perfection. They expect honesty. Sometimes the most trust-building thing you can say is, ‘I don’t know yet, but I’ll come back when we do.’” – Dr. Barbara Hales Connect with Barbara Hales: Twitter: @DrBarbaraHales
The Most Dangerous Word in Medicine (opens the original)
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In this episode, Barbara discusses: The myth that saying “I’m sorry” always increases malpractice risk How silence and defensiveness can increase mistrust and suspicion in patients and families The Candor (CANDOR) approach: Communication and Optimal Resolution —emphasizing timely communication, investigation, disclosure, empathy, apology (when appropriate), learning, and fair resolution Examples of three physicians (Mary’s doctor, Dr. Thompson, Dr. Rodriguez) that contrast silence vs. transparen
How AI Helps Doctors (opens the original)
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How AI Helps Doctors: 7 Ways AI Gives Doctors Back Their Time In this episode, Barbara discusses: Barbara Hales names the “invisible second shift” —the unpaid hours physicians spend at home on charts, portal messages, and paperwork—and how it steals time from family and rest. Barbara Hales shares seven practical ways to use AI as an assistant, not a replacement, including ambient scribing, drafting portal responses, summarizing research, and streamlining insurance and administrative tasks. Barba
The Mistakes That Make You Scroll (opens the original)
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In this episode, Barbara discusses: Why so many viewers watch with the sound off, and why strong headlines, captions, and on-screen text are essential to stop the scroll and immediately communicate your video’s value. How trying to teach everything in one video overwhelms viewers, and why breaking complex topics into multiple short, focused clips creates a powerful, bingeable video library for patients. Why you don’t need expensive cameras, microphones, or lighting to succeed, and how a simple s
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