HeyJaredMarketing Talks
A woman and man discuss an interesting marketing topic in Japan.
- Indexed episodes, last 90 days
- 77
- Latest publication
- Sep 18, 2026
- Audience
- Checking…
- Earliest in this view
- Jul 4, 2026
Latest episodes
How to Make AI Content in the Age of Overload (opens the original)
Read excerpt
It explores how to create impactful content in an era where generative AI has saturated the market with automated, generic outreach. It argues that while AI makes it easy to produce high volumes of polished text, these materials often fail because they lack deep alignment with the recipient’s specific needs and current situation. To stand out, creators must shift their focus from mere output to increasing the resolution of demand, which involves understanding a person's exact challenges and desi
Tesla’s Steeringless Cybercab - The Marketing Logic Behind (opens the original)
Read excerpt
Tesla’s Cybercab represents a radical shift in automotive design by completely removing traditional controls like steering wheels and pedals. This innovation is best understood through Job Theory, a marketing framework that identifies the specific progress a consumer wants to achieve in a given situation. Rather than simply improving the driving experience, Tesla focuses on the core objective of transportation, which is reaching a destination without the labor of operating a vehicle. By recogniz
Out of the Box: Strategies for Creating New Markets (opens the original)
Read excerpt
This examines strategies for driving business growth by targeting unvisited markets and potential customers who do not currently use a product. Instead of competing for existing market share, companies can achieve success by adopting out-of-the-box thinking to redefine value for entirely new demographics. It illustrates this through Smarluna, an online pill prescription service reaching those previously disconnected from medical institutions, and Licca-chan, which expanded from children's toys i
Pinky Mist From Confectionery to Cognitive Refreshment (opens the original)
Read excerpt
The classic Pinky mint brand has been successfully revived by Koikeya as a "breathable mist" device rather than a traditional edible candy. This strategic pivot focuses on the consumer's core desire for a quick mood reset without the calories or mess associated with snacking. By redefining their product as a tool for refreshing the mind instead of just a food item, the company has tapped into a modern market for stress relief and convenience. The new format has surpassed sales expectations, prov
The Spirit of Onitsuka: Resilience and the Soul of Asics (opens the original)
Read excerpt
This explains the foundational philosophy and nomenclature behind the Japanese sportswear brand Asics. It reveals that the company name is derived from the Latin phrase "Anima Sana In Corpore Sano," which translates to a healthy soul inhabiting a healthy body. This naming convention reflects the original ambitions and resilient spirit of the founder, Kihachiro Onitsuka. It explores why Onitsuka remained committed to his entrepreneurial vision even after facing significant hardships. It illustrat
Publishing over time
Last 90 days. Choose a month to open its work.
Recurring subjects
Named in the text we hold. One piece can cover several.
Audience
No verified audience measurement yet.
About this data
Counts cover the work we have indexed. Tone needs enough text and a confident classification. Excerpts and episode notes are not full articles or transcripts.
Identity or attribution wrong? Suggest a correction.