Marketing Room 101
For every solid theory in marketing, there's somebody saying Gen-Z don't use shops. For every effective ad, there's a Cannes winner.
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David Meikle in full flow: How to Buy a Gorilla author and consultant on overcoming stress and improving relationships in marketing (opens the original)
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In this episode, host Ben Norman is joined by author ( How to Buy a Gorilla , Tuning Up ), consultant, and trainer, David Meikle , who specialises in improving client-agency relationships, and performance in marketing teams. Across his 30 years in the marketing and advertising industries David has held top roles at Grey and Ogilvy & Mather, as well as heading up Ogilvy Russia for a four year period which saw revenue increase five fold. Today David’s consultancy, The HTBAG Co (The How To B
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