HeyJaredMarketing Masterclasses
Your fireside‑chat podcast powered by Engage Video Group, where data‑driven creativity meets human-centred storytelling 💪Each episode features candid conversations with leading voices from global brands and top educational institutions.Hosted by Jon Ratcliffe (Founder,…
- Indexed episodes, last 90 days
- 3
- Latest publication
- Aug 26, 2026
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- Earliest in this view
- Aug 3, 2026
Latest episodes
127. How Telkom Rebuilt Customer Trust: Gugu Mthembu on Why Trust Is Built Beyond Advertising (opens the original)
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When Gugu Mthembu joined Telkom, the business faced a major challenge: rebuilding customer trust. In this episode of Marketing Masterclasses, Gugu explains why this could not be achieved through advertising alone. Every part of the business needed to work together to ensure that the customer experience matched the brand promise. She also shares her journey from information technology into marketing and how systems thinking taught her to connect the dots between customers, operations, finance and
126. Leading Digital Content at MTN After Stage 4 Cancer: Jon Hoehler on Career, Leadership and Perspective (opens the original)
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In this episode of Marketing Masterclasses, Declan sits down with Jon Hoehler, Head of Digital Content at MTN South Africa , for an open conversation about career, leadership and the experience that completely changed his perspective on both. Jon shares his journey through stage 4 cancer and remission, and how it reshaped the way he approaches high performance, boundaries and leading with empathy. He reflects on the importance of support, protecting your time and building a successful career wit
125. From English Literature to CMO: How Human Stories Shaped Tracey-Lee’s Marketing Journey (opens the original)
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In this episode of Marketing Masterclasses, Declan sits down with Tracey-Lee Zürcher-Campbell, the CMO of Payflex. They explore what modern marketing looks like beyond campaigns and creative work. Tracey-Lee shares her unconventional journey from studying English Literature and Drama to leading marketing at Payflex. She explains why understanding human behaviour is at the heart of great marketing and why the best marketers are growth architects rather than simply advertisers. The conversation ex
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