HeyJaredMarketing in Progress with Moritz Fritzen
Proven marketing strategies for consumer startups: Featuring real-world frameworks, practical insights, and hard-earned lessons from expert Moritz Fritzen.
- Indexed issues, last 90 days
- 4
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- Sep 10, 2026
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- Jul 16, 2026
Latest issues
How to Build a Cult-Like Brand (opens the original)
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When founders ask me what to aim for when building a brand, I set the north star somewhere close to cult-like.A brand people obsess over.Think Apple, ALO, Nike or Stanley.Very different products. Same phenomenon:Their best customers don’t just buy. They identify with the brand, advocate for it and use the product to signal who they are.An iPhone says something about you. So do your Nike running shoes. And apparently, so does o
The Same Marketing Strategy Can Build a Unicorn or Kill a Startup (opens the original)
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In the first edition of Finance for Consumer Marketers, we looked at how to read a P&L.This week, in Part 2 of the five-part series, we’ll answer a more practical question: why the same marketing strategy can create billions in one business and destroy the business in another.Why the exact same marketing strategy can create billions in one business and destroy value in another.I’ve seen marketers move from SaaS into consumer goods. Or from FMCG into food delivery. Or from DTC into retail and man
5 Consumer Trends Shaping The Next Decade (opens the original)
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The consumer in 2026 is entering a decade of crazy abundance.More products. More creators. More content. More channels. More AI. More choice than any sane person could every process.Choice increasingly feels like admin.Consumers are responding by delegating decisions to algorithms, platforms, creators, experts, communities, and brands they already trust. At the same time, markets are polarizing, identities are fragmenting, and owning more stuff is losing some of its appeal.After working with mor
Marketing has a Finance Problem (opens the original)
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Most marketers know every growth metric by heart. CPM. CAC. CTR. ROAS. They can tell you exactly how much it costs to acquire a customer.Ask them to explain the company’s P&L.Or why gross margin matters.Or how contribution margin differs from EBITDA.Silence.We love talking about performance. We spend far less time understanding the business underneath it.That becomes a problem the moment budgets get discussed.The marketer who understands the P&L wins those conversations. The one who only talks a
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