HeyJaredMarketing In 4K
Marketing in 4K is the podcast where we say the quiet parts out loud.No fluff. No filters. No playing it safe.
- Indexed episodes, last 90 days
- 9
- Latest publication
- Sep 3, 2026
- Audience
- Checking…
- Earliest in this view
- Aug 18, 2026
Latest episodes
AI Is Taking Over Google & Meta Ads: How Much Control Should Marketers Give Up? (opens the original)
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AI is taking over more of paid media, from bidding and audience targeting to placements, creative optimization, and budget decisions. But how much control should marketers actually hand over to Google, Meta, and their algorithms? In this episode of Marketing in 4K, we look at what AI-powered paid media actually looks like in the real world, why marketers are increasingly concerned about transparency and control, and what happens when platforms optimize perfectly toward the wrong goal. We also ge
What Good Marketing Leadership Looks Like (opens the original)
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What does good marketing leadership actually look like and where do people get it wrong? In this episode of Marketing in 4K, two experienced marketers go back and forth on what separates a strong marketing leader from someone who simply has the senior title. They debate strategy vs. execution, focus vs. micromanagement, accountability, sales alignment, budgeting, measurement, team development, and whether great leaders should be hands-on or stay out of the weeds. The conversation gets into the g
Why Am I Spending Money and Getting No Leads? (opens the original)
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If you’re spending money on marketing but the leads aren’t showing up, the answer usually isn’t as simple as “spend more” or “the ads don’t work.” In this episode of Marketing in 4K, we break down where lead generation actually fails, from bad targeting and weak offers to broken tracking, poor landing pages, wrong conversion signals, and budgets that are too small to produce meaningful results. More importantly, we explain how to diagnose the problem, fix it, and determine whether your campaign
How Much Should a Small Business Actually Spend on Marketing (opens the original)
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How much should a small business actually spend on marketing? 5% of revenue? 10%? $5,000 a month? Whatever is left after everything else gets paid? In this episode of Marketing in 4K, we cut through the generic percentage rules and break down how to determine a marketing budget that actually makes sense for your business. We cover percentage-of-revenue ranges, growth goals, profitability, customer acquisition cost, cash flow, business maturity, and the difference between your total marketing inv
AI is becoming the buyer. Is Your Marketing Ready For Customers That Aren't Human? (opens the original)
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AI isn’t just changing how marketers work. It’s changing who or what is making buying decisions. In this episode of Marketing in 4K, we break down how AI agents are starting to research products, compare vendors, evaluate options, and influence purchasing decisions before a human ever reaches your website. The question for marketers is simple: Can AI understand your brand well enough to recommend it? We talk about what this shift means for your website, content, positioning, SEO, AEO, and the wa
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