HeyJaredMarketing Factories
Behind the scenes of the most effective marketing teams.Most marketing stories start with the idea. Marketing Factories starts with the system behind it.Hosted by Dafni Prosalika (Partner, REBORRN) and brought to you by Effie Europe (EACA) and REBORRN, Marketing Factories…
- Indexed episodes, last 90 days
- 3
- Latest publication
- Sep 15, 2026
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- Earliest in this view
- Jul 14, 2026
Latest episodes
From "No Longer Cool" to Double-Digit Growth | Inside the Guinness Marketing Factory (opens the original)
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In this episode of Marketing Factories, a podcast by Effie Europe and REBORRN, Dafni Prosalika (Partner at REBORRN) welcomes Grainne Wafer, Global Category Director, Guinness & Beer at Diageo, recorded at the Gravity Bar in the Guinness Storehouse in Dublin. Grainne has spent over 25 years at the company and leads Guinness end to end, from the billion-dollar brewery investment in Ireland to the marketing that keeps a 267-year-old brand growing at double digits. Her starting point is disarming: i
Growing Brand Equity for a Commodity | Inside the Deutsche Telekom Marketing Factory (opens the original)
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In this episode of Marketing Factories, a podcast by Effie Europe and REBORRN, Dafni Prosalika (Partner at REBORRN) welcomes Ulrich "Uli" Klenke, Chief Brand Officer of Deutsche Telekom, recorded at its Bonn headquarters. Ulrich stewards the world's most valuable telecoms brand, worth $96.2 billion by Brand Finance, and he starts from a problem every marketer knows: when connectivity is a commodity and "everything is accessible, and it's all the same," how do you make anyone feel anything about
The €1 Billion Problem Nobody Talks About | WFA x EACA Special Marketing Factories (opens the original)
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In this episode of Marketing Factories, a podcast by Effie Europe and REBORRN, Dafni Prosalika (Partner at REBORRN) welcomes two of the most senior voices in the industry, from opposite sides of the table: Charley Stoney, Chief Executive Officer of EACA (the European Association of Communications Agencies) and President of VoxComm, and Stephan Loerke, Chief Executive Officer of the WFA (World Federation of Advertisers). Between them they speak for the agencies and the advertisers: around 130,000
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