HeyJaredMarketing Corner
Marketing nerds Jen and Casper share their experiences (and mistakes) in all things Marketing.
- Indexed episodes, last 90 days
- 8
- Latest publication
- Sep 30, 2026
- Audience
- Checking…
- Earliest in this view
- Jul 8, 2026
Latest episodes
Episode 162: Norwegian vs. British Airways: The Logo Bet That Took Off Part 1 (opens the original)
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One World Cup match. Two rival airlines. And a bold idea that probably would have been killed in any standard corporate committee. This week on Marketing Corner , Casper and Jen are joined by the brains behind Norwegian’s viral logo bet with British Airways ✈️, Eivind Hammer Myhre and Emilie Engedalen. They break down how a bold idea went from a three-minute phone call to an international viral sensation, including: How they went from idea to pressing “post” in under an hour—with no massive stra
Episode 161: Google Ads Clap Back (opens the original)
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Google ads are rolling out major new updates in response to zero-click searches and AI answers. This week, we break down four new Google Ad features on the horizon, whether they actually matter, and why marketing ethics may be taking another hit. Including: The lead form replacement: Gemini chatting with prospects inside your ad—and the massive catch marketers need to watch out for. Ads disguised as AI answers: Tell your wife. Tell your kids. Tell your husband, too. This makes us feel icky. Conv
Episode 160: What is Allbound? (opens the original)
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Why Your Sales and Marketing Alignment is Completely Broken (and How to Fix It) In this episode of Marketing Corner , Casper and Jen unpack why traditional B2B growth is failing - and what you can do about it. If you're tired of the endless tug-of-war over lead source attribution, rigid sales quotas, and cold outreach that lands with a thud, this conversation is for you. In this episode, you’ll learn: What is "Allbound": Why siloing inbound and outbound is crippling your pipeline, and how unifyi
Episode 159: When AI Hype Meets Spreadsheet Reality (opens the original)
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Slap "AI" on the website, promise the moon and get a 75x ARR valuation. For the past few years, tech investments have been running on vibes, hype, and "trust me, bro" math. Now, the spreadsheets are striking back. This week, Casper and Jen look at what happens when wild AI market valuations crash into reality — and why marketers are often left picking up the pieces. Including: The massive valuation flop: The story behind a tech tool selling for an 89% discount after pivoting to AI enterprise wor
Episode 158: LinkedIn, You Ok Babe? (opens the original)
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Have you noticed your reach on LinkedIn taking a massive dive over the last few months? You’re not imagining it. Posts that used to hit tens of thousands of impressions are suddenly getting buried, no matter how good the content is or how many comments it gets. This week, we talk about what's actually going on behind the scenes at LinkedIn — and why organic reach feels completely broken right now. Including: What quietly changed in LinkedIn's internal algorithm update (and the specific metric th
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