HeyJaredMarketing Concepts Newsletter
Strategy over tactics. Systems over channels. Deep dives, mental models, and execution playbooks for marketers who want leverage—not more dashboards. Read free. Go deeper if it’s useful.
- Indexed issues, last 90 days
- 4
- Latest publication
- Sep 28, 2026
- Audience
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- Earliest in this view
- Jul 19, 2026
Latest issues
The Machine Is Becoming the Marketer (opens the original)
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For years, the job was research. Studies, Google Trends, keyword tools, historical data pulled from six sources into a pivot table until it said something useful. I was the only person who could do it, and I still never got to look at every piece of the puzzle at once.Then I stopped doing it, and the reporting got better.Losing control of the data was never the problem. Believing the control was the job — that took me longer.<a class="image-link image2 is-viewable-img" href="https://substackcdn.
Bid Strategies, Reviewed by the Machine (opens the original)
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Reviewer: the bidding system. Period: 92 days. Overall: meets some expectations.<img alt="" class="sizing-normal" height="1448" src="https://substackcdn.com/image/fetch/$
What Is Retail Media, Really? (opens the original)
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<img alt="" class="sizing-normal" height="1086" src="https://substackcdn.com/image/fetch/$s_!65fs!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F901c4c34-f699-479a-8f44-3b21298d32b5_1448x1086.p
One of the Most Effective Marketing Campaigns of the Last Forty Years Was a Lie About Recycling (opens the original)
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<img alt="" class="sizing-normal" height="971" src="https://substackcdn.com/image/fetch/$s_!_omA!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F111f5e46-fc6e-4b3a-aed5-0d6b48375269_1536x1024.pn
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