HeyJaredMarketing China
Welcome to Marketing China (formerly Eastbound Insights) — your definitive guide to cracking the code of the world’s most dynamic and complex market.Curated by Coolio Yang, a seasoned industry veteran and former Vice President of Ogilvy and Greater China CEO of Kantar’s media…
- Indexed episodes, last 90 days
- 2
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- Aug 30, 2026
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- Aug 4, 2026
Latest episodes
Why Fractional CMOs Save SMEs (opens the original)
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In this episode, we break down a game-changing blueprint for modern marketing leadership, heavily grounded in the industry insights of Coolio Yang (founder of Coolio Yang & Consultants, former CEO of Kantar, and VP of Ogilvy). For most SMEs, hiring a seasoned, full-time marketing head is an enormous financial risk, with first-year costs typically landing between 450,000 and 900,000 USD—an expense that can easily swallow an entire year's profit margin. Yet, trying to grow without senior leadershi
The Revenue Audit: Is Your Business Model Built on Customer Forgetfulness? (opens the original)
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What happens to your P&L when your customers actually start paying attention? In this episode, we explore a seismic shift in global pricing strategy triggered by China’s radical new transparency laws and a quiet retreat from flat-rate subscriptions by AI giants like OpenAI and GitHub. For years, the "sleeping subscriber" was a silent pillar of the subscription economy—revenue generated not from product use, but from the friction of cancellation and the ease of forgetting. But the rules have chan
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