Marketing by Shelby
Hey, I'm Shelby, bestselling writer and marketing coach for creatives. I teach authors and creatives, like musicians, artists, poets, photographers and more, how to grow and sell their creative work on social media.After growing my own audience as an author to more than 500k…
- Indexed episodes, last 90 days
- 8
- Latest publication
- Sep 13, 2026
- Audience
- Checking…
- Earliest in this view
- Jul 5, 2026
Latest episodes
5 Sales-Boosting Strategies for Authors & Artists (opens the original)
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The end of the year is one of the biggest sales opportunities creatives have — and most authors, artists, and makers let it pass without a real plan. In this video I'm giving you five specific things you can do right now, before December, to boost your sales and finish the year strong. These are not complicated strategies. They are intentional ones — and that is exactly what this season calls for. In this video:— How to collaborate with someone in your niche to reach a brand new warm audience— W
How to Make More Sales from Your Social Media Posts (opens the original)
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If you've used social media for any period of time, you've probably realized that simply posting about your work doesn't just lead to sales on its own. The thing is, there's a strategy behind social media posts that sell, and without it, you're posting and spending your time on something that isn't going to change your business. That's why I've been working on a framework for years, based on my own experience selling tens of thousands of books and working with thousands of creatives. I call it t
Emails That Sell on Autopilot (Beginner & Advanced Email Automations) (opens the original)
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What if your email list was making sales for you, even on the days you don't post, don't show up, and don't think about marketing at all? That's what a well-built email automation system does. And Brevo is the tool to help you do just that! Check out Brevo, an intuitive, easy-to-use tool for your email marketing and get 50% off with my code BYSHELBY50: http://get.brevo.com/byshelby In this video I'm walking you through everything email automation, from the very first email a beginner should set
What to Post This Week: 7 Content Ideas for Authors & Artists (opens the original)
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If you've ever sat down at a blank page trying to think of what to post this week on social media as an author, artist, or creative, this video is going to help you solve that problem... for this week at least! If you want this problem solved every week, join the Creative's Content Club, open for enrollment now through August 12! https://marketingbyshelby.com/club We haven't been open to new members since April, so this is truly the time to join us for: - a monthly content calendar with template
These Authors and Artists Went Viral (Here's Why!) (opens the original)
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Ever scroll past a post from another author or artist and think, "Why did that one blow up?" In this video, I'm breaking it down for you. I went through real high-engagement Instagram posts from authors, artists, and a musician, including reels and carousels. And today, I'm walking you through exactly what makes each one work: the hook, the format, the storytelling, the structure. Not just what performed well, but why it performed well and how you can apply the same principles to your own conten
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