Marketing & Growth Templates
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- Indexed issues, last 90 days
- 3
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- Jul 31, 2026
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- Jul 9, 2026
Latest issues
Free Looker Studio Template GUARANTEED to Find Spam in your GA4 Account (opens the original)
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Ever look at your GA4 and feel a little too good? Sessions climbing, traffic up and to the right…. and then you notice your average engagement time is eight seconds 🤦♀️That’s not a growth spurt. That’s spam.Bot and referral traffic keep sneaking into GA4. They inflate your session counts, drag your engagement metrics into the floor, and quietly poison every decision you make on top of that data. GA4’s built-in bot filtering catches the obvious stuff, but plenty slips through, and once it’s in y
The 20-Minute Negative Keyword Audit (Download My Prompt) (opens the original)
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Last week I pulled a search terms report for a facility in Toronto. 392 search terms, one month of data.Here’s what people were actually searching before they clicked:Marketing & Growth Templates is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber.<input class="button primary" type="submit" valu
GA4 Direct Traffic Recovery Template (opens the original)
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If you’ve ever opened GA4, seen a massive chunk of (direct) / (none) traffic, and thought “that can’t be right,” you were likely correct. 😅GA4 dumps sessions into direct whenever it can’t confidently attribute them to a channel… Which sounds like a minor data hygiene issue until you realize that SSO login redirects, payment processor checkouts, email clicks, Android apps, AI referrals, and a dozen other totally normal traffic sources all land there. The frustrating part is that most of these ses
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