HeyJaredMarketing Accountability Council (MAC)
Trust is crumbling, attention is collapsing, and consumers are done playing: MAC was built for this reckoning.
- Indexed issues, last 90 days
- 15
- Latest publication
- Sep 30, 2026
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- Checking…
- Earliest in this view
- Aug 5, 2026
Latest issues
Are Companies Looking for a Marketing Operations Unicorn or Frankenstein? (opens the original)
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I was chatting with a friend who was looking for a Marketing Operations role in this insane job market, and she was rattling off all these technical requirements of the role she was thinking of applying for. Things like SQL, TypeScript, Javascript, Cursor, etc.All I kept thinking was, how are we adding MORE requirements to an already taxed role? Who the heck do you think I am? So, I decided to pull up a few Marketing Operations job descriptions to see if this is a trend or an outliner. What I no
An Obituary for WBLS, Written While It Is Still on the Air (opens the original)
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<img alt="" class="sizing-normal" height="640" src="https://substackcdn.com/image/fetch/$s_!gsuL!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb9c7b30d-0da4-4712-bbd1-a28debe03a42_480x640.gif" w
Whose Work IS It Anyway? (opens the original)
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Jake Perry is the founder and principal consultant at Two20 Resources, a consultancy helping organizations turn information into advantage through legal intelligence, competitive research, and content strategy. With nearly two decades of experience, he previously built and ran the media intelligence program for global law firm Mayer Brown and established Etsy’s first customer service content operations team.Who Cares?Look. I get it. I don’t read the terms for these platforms either.I know that t
When “Unlimited” Runs Out (opens the original)
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I fell in love with building on OpenAI. I relied on its $100-per-month tier to build, launch, and maintain a company website. I shipped features, refactored code, and produced content in hours, not weeks.<img alt="" class="sizing-normal" height="794" src="https://s
The Wrong Metrics Can Make Good Marketing Look Bad (opens the original)
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A few weeks ago, my friend Ronald and I got into one of our usual marketing debates. Ron is the Director of MarTech at Sunbelt Rentals and one of the most brilliant strategic minds in MOPs. If you are in marketing operations and don’t know Ronald Gaines, you absolutely should. Check him out here.We often like to spar about MOPs hot topics. I say something like, I think marketing shouldn’t be held accountable for revenue and he thinks I’m insane. And we have many other arguments just like this. A
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