Marketer of the Month
“The difficulty”, writes Keynes, “lies not in the new ideas, but in escaping from the old ones.” Outgrow’s Marketer of the Month podcast documents this tussle of the old and the new across 21 different industries.
- Indexed episodes, last 90 days
- 28
- Latest publication
- Sep 9, 2026
- Audience
- Checking…
- Earliest in this view
- Jul 3, 2026
Latest episodes
Snippet (from Episode 245)- Ivan Branco, Head of Information Management, AI, and Analytics at Volvo Group Trucks Operations Explores How Dashboards, Digital Twins, and AI Transform Business Operations (opens the original)
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🎙️ Data Doesn’t Just Inform. It Accelerates. ⚡ When data meets AI, insights move faster, decisions become sharper, and businesses can react with greater agility. In this insightful clip, Ivan Branco, Head of Information Management, AI, and Analytics at Volvo Group Trucks Operations, explores how dashboards, control towers, digital twins, and AI-powered simulations can transform the way businesses understand and optimize their operations. 🤖 From visibility to simulation 📊 From data to faster insi
EPISODE 257- When Your Banker is a Bot: BNP Paribas' Global CMO of Personal Finance Beyza Koyas on Keeping AI-Powered Finance Human (opens the original)
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Beyza Koyas is the Global Chief Marketing Officer at BNP Paribas Personal Finance , one of Europe's leading consumer finance companies serving over 25 million customers. She started her career as a mechanical engineer before discovering her real passion lies in understanding people, which eventually took her across Turkey, the UK, and France in roles spanning marketing, sales, product development, and business transformation. Over the past four years at BNP Paribas Personal Finance, she has gone
Snippet (from Episode 239) - Harish Sarma, VP at Yahoo, Explains Why Brands, Broadcasters, and Rights Holders Can’t Afford to Leave Customer Relationships in Someone Else’s Hands (opens the original)
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🎙️ Adapt or Risk Losing the Customer Relationship 💡 “Adapt to survive” isn’t just a strategy, it’s how organizations thrive. In this insightful clip, Harish Sarma, VP, Business Development & Partnerships at Yahoo, explains why brands, broadcasters, and rights holders can’t afford to leave their customer relationships in someone else’s hands. 📩 Innovation starts with owning the conversation, understanding your audience, and finding better ways to connect directly with them. Because if you don’t b
Snippet (from Episode 255) - Louise Beaumont, Head of Marketing and Communications at Invela Network, Breaks Down Why Banks, Fintechs, and Regulators Face Different Confidence Gaps in Open Finance. (opens the original)
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🎙️ Open Finance Doesn’t Have a Data Problem. It Has a Confidence Problem. Who can see where your data goes once it leaves the bank? And who is responsible when something goes wrong? In this episode, Louise Beaumont, Head of Marketing and Communications at Invela Network, breaks down why banks, fintechs, intermediaries, consumers, and regulators all face different confidence gaps in open finance. 💡 The real challenge? Data moves horizontally, while regulation is often built to operate vertically.
EPISODE 256- No AI Without ROI: AI Transformation Leader & Entrepreneur Conny Ploth on Making It Pay (opens the original)
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Conny Ploth is the AI Transformation Leader & Entrepreneur at one of the world's largest banks, where she leads AI adoption across the entire organization. With 20 years of experience sitting at the crossroads of business, technology, and data, she has built a reputation for turning big ambitious ideas into things that actually work in the real world. She is recognized as an SW50 Spain Top 50 Female Leader and a member of the EWiT Diamond Club Europe, and she actively mentors young girls in STEM
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