HeyJaredMARKETECH APAC Podcast
MARKETECH APAC Podcast is a collection of MARKETECH APAC online shows such as MARKETECH Mondays, MARKETECH Expert Up Close, MARKETECH Spotlight, etc.All of these shows tackle the latest insights and trends in marketing by bringing marketing and tech leaders to share their…
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- Jul 14, 2026
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How scaling personalisation starts with empathy, not automation | What's NEXT in Marketing: Interviews 2026 (opens the original)
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Marketing technology promises to bring us closer to our audiences, but executing true personalisation is easier said than done. To figure out how to get it right, we sat down with EtonHouse International Education Group’s Group Chief Marketing Officer, Bipasha Minocha , for a deep dive into How scaling personalisation starts with empathy, not automation . Bipasha pulls back the curtain on what it takes to build hyper-personalised campaigns that actually resonate. From mapping out complex custome
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