HeyJaredMarket Says?
Hosts Marcus Collins and his University of Michigan Students will take a rare look at culture through the eyes of tomorrow’s consumers.
- Indexed episodes, last 90 days
- 5
- Latest publication
- Sep 11, 2026
- Audience
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- Earliest in this view
- Jul 16, 2026
Latest episodes
Can You Teach Taste? What the Market Says About the Last Human Advantage (opens the original)
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Technology can generate almost anything now. So what's left that only humans can do? In this episode of Market Says, hosts Gayle Troberman and Marcus Collins sit down with University of Michigan marketing students to make the case that taste is the last real human advantage. The students explain why taste has to be lived rather than learned, which tastemakers they actually trust, and why content built on the average will never connect. For every marketer under pressure to automate the creative
Is Gen Z Saving the Movie Theater? What the Market Says About the Big Screen Comeback (opens the original)
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Moviegoing was supposed to be dying. Then Gen Z sold out theaters all summer. Gayle Troberman and Marcus Collins sit down with University of Michigan marketing students to unpack what's actually driving the comeback. Spoiler: it's less about what's on the screen and more about who's in the seat next to you. From sold-out Spider-Man showings to Letterboxd rankings that beat Rotten Tomatoes, this one's about why the movie might just be the excuse, and what that means for anyone trying to market a
Homesick for a Life You Never Lived? What the Market Says About Borrowed Nostalgia (opens the original)
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65% of Gen Z feels nostalgic for eras they never lived. That's a marketer's dream — and a minefield. In this episode of Market Says, hosts Gayle Troberman and Marcus Collins sit down with University of Michigan marketing students to unpack why some brands earn their way into a decade that isn't theirs, and why the ones that fake it get caught every time. See omnystudio.com/listener for privacy information.
Is "The Source" Even a Thing Anymore? What the Market Says About How Gen Z Decides What's True (opens the original)
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74% of Gen Z uses TikTok as a search engine. 81% of teens get news from creators. But 55% still say they trust established experts when a story really matters. So the question isn't whether Gen Z has abandoned traditional sources. It's whether "the source" is even a concept anymore. In this episode of Market Says, hosts Gayle Troberman and Marcus Collins sit down with University of Michigan marketing students to figure out who they actually trust, when credentials still matter, and what all this
Loud Logo or Quiet Flex? What the Market Says About Gen Z and Brand Identity (opens the original)
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The ’90s version of showing off was a giant Tommy Hilfiger logo across your chest, a big Nautica patch on the sleeve of your polo, or head-to-toe Adidas from the hoodie to the trainers. Gen Z’s version? Waking up at 4am for a limited edition sneaker, waiting in line for 12 hours for a hoodie, or hunting down the Canada Goose jacket that sold out in minutes. The logo might be smaller, but the scarcity and sacrifice add something even more valuable than the product itself - the story behind how yo
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