HeyJaredMarket Pulse
A newsletter analyzing market shifts in fashion, luxury and sportswear—turning trends into business strategy.
- Indexed issues, last 90 days
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- Sep 29, 2026
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When one running shoe owns the whole Berlin Marathon podium (opens the original)
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Berlin just handed both podiums to one running shoe. That is rare enough to write about.The Adidas Adios Pro Evo 3 story is not a race recap. It is about what happens when one plate design owns the day at a World Marathon Major, and what that signals for racing-shoe competition after the carbon era stopped being a novelty.Not press-release summaries. Situations that matter, with the numbers and context to understand why.This week: Berlin.Berlin put a clean number on the supershoe era.On Sunday,
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