HeyJaredMarket Proof Marketing
A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley from Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic.
- Indexed episodes, last 90 days
- 11
- Latest publication
- Sep 17, 2026
- Audience
- Checking…
- Earliest in this view
- Jul 9, 2026
Latest episodes
Ep 457: Don't Let AI Tank Your Brand (opens the original)
Read excerpt
Julie is joined by Jackie and Karla Tuten , Head of Creative here at DYC, to talk about what happens when builders hand the phones over to AI, how to actually measure brand consistency, and the topic that will lead to the most honest conversation you have with leadership this fall. They also dig into Instagram's polarizing logo refresh, the growing uncertainty of what AI pulls about your brand during search, and the AI marketing campaigns that landed (as well as the ones that fell off the trust
Ep 456: Context is Everything (opens the original)
Read excerpt
Kevin is joined by Julie and Beth to talk about the messy new relationship marketers are building with AI reporting tools, why your favorite pair of jeans holds the secret to better content strategy, and the uncomfortable truth that most "urgency problems" are really sales process problems. They also get into why weekly (or - gasp - DAILY?!) reporting cadences can break marketing & operations, the danger of outsourcing customer context to a summary line, and how personalization at scale doesn't
Ep 455: It’s a Foundation, Not a Destination (opens the original)
Read excerpt
Kevin is joined by Jackie and Beth to talk about why "best practice" isn't a dirty word, why doing 95% of the process still counts as doing it wrong, and why the resurrection of a two-year-old blog series says everything about the state of marketing right now. They also unpack HubSpot's new AI visibility tool, YouTube's change to how views are counted, OpenAI apparently pulling back from Reddit, and why comparing today's market to 2008 might be the better perspective for your team to use. Plus:
Ep 454: Bias, Averages, and the Myth of the Neutral AI (opens the original)
Read excerpt
Britney Muller , founder of Orange Labs and former senior SEO scientist at Moz, joins Kevin for a wide-ranging conversation on AI literacy, debunking the idea of LLMs as all-knowing oracles, calling out "complexity as competence" among self-styled AI experts, and explaining why foundational SEO and brand mentions matter more than ever in an evolving AI-supported search landscape. AI literacy over better prompting: Many assume better prompting alone can fix AI's blind spots, but the deeper issue
Ep 453: Ask Forgiveness, Not Permission (opens the original)
Read excerpt
Kevin is joined by Julie and Caroline , and it starts with a question no marketer wants to answer on the record: have you ever broken the law for marketing? The confessions come quickly (and anonymously, if you'd like to submit your own). The team also digs into why late-summer budget conversations shouldn't feel panicked, why reallocating spend usually beats adding to it, and how a $5 cost-per-click on a niche banner ad is nearly always a red flag. Story Time: Julie: Have you ever broken the la
Publishing over time
Last 90 days. Choose a month to open its work.
Recurring subjects
Named in the text we hold. One piece can cover several.
Audience
No verified audience measurement yet.
About this data
Counts cover the work we have indexed. Tone needs enough text and a confident classification. Excerpts and episode notes are not full articles or transcripts.
Identity or attribution wrong? Suggest a correction.