MZMark Z. Johnson

1. Article · Aug 28, 2026 · Mark Z. Johnson, Oklahoma State University Extension beef cattle breeding specialist

   What should bred heifers be worth? (opens the original)

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   This has been a popular question over the past couple of years, and rightfully so. Relative to calf prices during this stretch of time, good-quality bred heifers have been undervalued. Over the past year in Oklahoma, commercial bred heifers have sold in a trading range between $3,500-5,000 per head. Favorable factors leading to values at the upper end of the spectrum include: • Genetics and quality. Especially favored are Angus-influenced black and black baldy heifers of known genetic potential

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2. Article · Aug 14, 2026 · Mark Z. Johnson, Oklahoma State University Extension beef cattle breeding specialist

   Analyzing consumer demand for beef (opens the original)

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   The past several years of lower cow inventories, fewer fed cattle, higher values of live cattle and profitability across the sectors of beef production, and particularly, high retail beef prices, lead many of us to ask: “Is there a price point at which consumers are no longer willing and able to enjoy beef?” As of now, beef demand remains exceptionally resilient and strong. According to the USDA Economic Research Service, wholesale beef prices were 19.7% higher in March 2026 than in March 2025 a

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