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Mark Mwachiro

Reporter

Indexed articles, last 90 days
50
Latest publication
Sep 25, 2026
Outlet visibility, for Adweek
Top 500K sites
Earliest in this view
Jul 7, 2026

Latest articles

  1. Article · Sep 25, 2026 · Mark Mwachiro

    Ticker: Kara Swisher Confirms CNN Exit After Paramount-WBD Merger Is Complete (opens the original)

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    Top of the Ticker: Kara Swisher is sticking to her word, saying she will leave CNN once Paramount Skydance assumes full control of CNN after completing its acquisition of Warner Bros. Discovery. Swisher, who joined CNN as an on-air contributor in November 2023, spoke about her future with the network in a recent episode of her Pivot podcast with Scott Galloway, saying that she had asked to get out of her contract, which comes to a close on December 31. Swisher was initially trying to figure out

  2. Article · Sep 24, 2026 · Mark Mwachiro

    Journalists Return to the White House After Trump's Ban (opens the original)

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    After President Donald Trump indicated last Friday that three news outlets, CNN, MS NOW, and Politico, would be barred from reporting from the White House, journalists from the three organizations returned to the grounds on Thursday. A federal court temporarily lifted the Trump administration’s ban order overnight. The reporters began reporting from the White House during the 12 p.m. ET hour, but it came after some drama earlier in the morning as CNN’s Betsy Klein and a photojournalist, MS NOW

  3. Article · Sep 18, 2026 · Mark Mwachiro

    Why Brands Should Embrace 'Constellation Thinking' in Finding Their Purpose (opens the original)

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    Companies and brands have used keywords such as pivot, reset, reevaluate, and restructure to signal change. However, Michael Ventura, an author and creative executive, wants them to try a new approach. Kicking off the final day of this year’s edition of Brandweek on Thursday, Ventura shared applicable insights for organizations at an inflection point, noting the benefits of what he calls “constallation thinking.” There’s no one-size-fits-all approach to brand values and purpose. So all the com

  4. Article · Sep 17, 2026 · Mark Mwachiro

    How Mike’s Hot Honey Found Sweet Success, Unlocking a Spicy New Category (opens the original)

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    Mike’s Hot Honey has taken honey into uncharted territory as a condiment, changing minds about how the product can be consumed. And getting there has been anything but traditional. At a Brandweek Brands Doing Cool Sh*t Experience session, ADWEEK’s deputy TV, media, and sports editor, Bill Bradley, sat down with Catherine Krueger, senior integrated marketing manager at Mike’s Hot Honey, and Mike Cassell, co-founder and head of strategy at Another Thing, in a discussion on how the brand turn

  5. Article · Sep 11, 2026 · Mark Mwachiro

    Week of Aug 31 Evening News Ratings: Nightly News Takes Close Demo (opens the original)

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    Heading into the long Labor Day holiday weekend, NBC Nightly News with Tom Llamas eked out a win over ABC World News Tonight with David Muir in the Adults 25-54 demo for the week of August 31. A thousand additional demo viewers were all it took for Nightly News to slide past WNT during the just-concluded week. However, ABC News’ morning show finished as the most-watched broadcast in total viewers for the week. Meanwhile, CBS Evening News with Tony Dokoupil was the only newscast with growth in

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