Maria Greaves
- Indexed articles, last 90 days
- 5
- Latest publication
- Jul 15, 2026
- Outlet visibility, for The Drum
- Top 500K sites
- Earliest in this view
- Jul 6, 2026
Latest articles
‘Change is the constant’: prep for surprises - and other ways to keep your CFO on side (opens the original)
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At Cannes, leaders from Analytic Partners and Lenovo advise how marketers can speak the language of finance and build trust through transparency to secure investment and drive growth. Sponsored content is created for and in partnership with an advertiser and produced by the Drum Studios team. “If I've discovered anything in the last five, six years…it’s that change is the constant,” says Stephanie Redish Hofmann, global chief marketing officer, digital commerce at Lenovo: “I think the nature of
‘The antithesis of AI slop’: Inside the real-time systems redefining creativity (opens the original)
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Everyone’s talking about AI’s effect on creativity, but leaders from Amazon and Monks say that’s yesterday's debate. The real conversation should be how the industry is shifting from campaigns to intelligent marketing systems that never stop learning. Sponsored content is created for and in partnership with an advertiser and produced by the Drum Studios team. “It’s the antithesis of AI slop,” says Henry Cowling, chief innovation officer at Monks. “If you think AI slop is just pressing volume but
‘The Consumer Era Is Over’: What Gen Alpha Is Participating In Next (opens the original)
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The consumer mindset is done. As Gen Alpha becomes the creator generation, leaders from SuperAwesome and Roblox reveal at Cannes why the next era of brand loyalty is being built inside immersive gaming. Sponsored content is created for and in partnership with an advertiser and produced by the Drum Studios team. “When we think about Gen Alpha, this is a generation that are no longer default consumers - by default, they’re creators.” That’s the challenge Nick Walters, president and chief strategy
Media giants in waiting? How commerce platforms are ‘embedded in our life’ (opens the original)
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At Cannes, DoorDash’s Dan Ackerman argues that the most powerful media networks of the future may be the platforms delivering dinner to your door. Sponsored content is created for and in partnership with an advertiser and produced by the Drum Studios team. “Traditional media channels operate on circumstance… Commerce platforms are different. They're so embedded in our day. Close to a third of millennials on the DoorDash platform have ordered DoorDash 3+ times in one day. That’s a frequency that’
There’s no ‘attention escape hatch’: why gaming’s moving from niche to mainstream media (opens the original)
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Gaming reaches billions and commands some of the highest-quality attention in media – but investment still lags. Speaking with The Drum at Cannes, leaders from Gameloft for brands explain why brands can no longer afford to treat it as a niche channel. Sponsored content is created for and in partnership with an advertiser and produced by the Drum Studios team. Gaming reaches billions and commands some of the highest-quality attention in media – but investment still lags. Speaking with The Drum at
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Top 500K sites
For The Drum, the outlet · Measured Aug 1, 2026
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