HeyJaredMargins of Victory
College athletics is changing. Revenue generation has never been more important. Alongside the CRO.ticker newsletter, Loyola Marymount Athletic Director Craig Pintens chats with leaders in business and sports to provide insights on navigating the new frontier of revenue…
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Driving Record-Breaking Revenue | Margins of Victory: Brent Jones (opens the original)
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Brent Jones, Georgia Tech Associate VP and Executive Deputy AD, joins Loyola Marymount Director of Athletics Craig Pintens to share how a culture of creativity, collaboration, and relentless focus on the fan experience helped fuel a record-breaking year for the Yellow Jackets. Jones discusses the department's all-time revenue high of $175 million, driven by initiatives such as 57 athletic event sellouts, record fundraising, expanded premium seating, major stadium concerts, and operational improv
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