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Managing Uncertainty

Welcome to Managing Uncertainty, a podcast series discussing crisis management, business continuity, & crisis communications.

Podcast · By Bryghtpath LLC · American English · Official site

Indexed episodes, last 90 days
5
Latest publication
Aug 24, 2026
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Jul 8, 2026
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Latest episodes

  1. Episode · Aug 24, 2026

    Managing Uncertainty Podcast – Episode #334: Sevens Months on an Ambulance (opens the original)

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    In this episode of the Managing Uncertainty Podcast, Bryghtpath Principal and Chief Executive Bryan Strawser shares a personal story. Over the past year, alongside leading Bryghtpath, he completed paramedic school and seven months of clinical shifts on a 911 ambulance in the Twin Cities metro. What he learned riding to 180 patients changed how he thinks about resilience. Bryan walks through five lessons from the ambulance that apply directly to corporate crisis teams. Plans are foundations that

  2. Episode · Aug 10, 2026

    Managing Uncertainty Podcast – Episode #333: Trust is Not Budget - Why your CEO Likes You but Won’t Fund You (opens the original)

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    In this episode of the Managing Uncertainty Podcast, Bryghtpath Principal & CEO Bryan Strawser digs into new research on how CEOs really view their marketing leaders. The numbers show trust at a five-year high while 60% of CEOs call the function overhead. Bryan argues resilience leaders live the same contradiction, with an even harder problem: being graded on disasters that didn’t happen. Bryan walks through four moves that convert executive trust into actual funding. Stop reporting risk and sta

  3. Episode · Jul 21, 2026

    Managing Uncertainty Podcast – Episode #332: What Belongs in a Resilience Policy (opens the original)

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    Most resilience policies are either a mission statement with a logo or a forty-page plan wearing a policy’s name tag. Bryan Strawser of Bryghtpath recently reviewed a global company’s business continuity policy that failed four of ISO 22301’s six requirements. Nowhere did it require anyone to exercise anything. In this episode, Bryan explains what a resilience policy actually is: the three-to-five-page charter that gives your entire program its authority. He walks through the seven elements that

  4. Episode · Jul 16, 2026

    Managing Uncertainty Podcast – Episode #331: Where to Play, How to Win - Aligning Resilience with Corporate Strategy (opens the original)

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    In this episode of the Managing Uncertainty Podcast, Bryghtpath Principal and Chief Executive Bryan Strawser explores the role of corporate strategy in building an effective resilience program. Most business continuity programs can recite their RTOs and plan counts but cannot articulate the company strategy. Bryan explains why that gap leaves organizations protecting yesterday’s business. Drawing on Roger Martin and A.G. Lafley’s Playing to Win framework, Bryan walks through the five choices tha

  5. Episode · Jul 8, 2026

    Managing Uncertainty Podcast – Episode #330: The Leadership Difference - Why Resilience Programs Live or Die at the Top (opens the original)

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    In this episode of the Managing Uncertainty Podcast, Bryan Strawser of Bryghtpath examines the single largest variable in whether a resilience program succeeds. It is not the framework, the tooling, or the number of plans. It is whether a senior leader owns it. Bryan walks through four things strong leaders do that weak sponsors never will. They align the program to the business, clear the political obstacles only they can move, fund it honestly, and stay engaged long after the kickoff. Each one

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