HeyJaredManagement and Public Relations
Research-backed insights to help make sense of management and communications challenges and elevate your value as a professional communicator.
- Indexed issues, last 90 days
- 10
- Latest publication
- Sep 28, 2026
- Audience
- Checking…
- Earliest in this view
- Jul 6, 2026
Latest issues
AI has shown up the measurement barrier to value pricing for public relations agencies (opens the original)
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The agency market is facing a structural challenge as it plans for 2027. AI reduces the time it takes to do the work and is breaking the billable hour model.Traditionally, agency time was budgeted against a task. But, setting aside the argument that AI is pushing work up to senior people, laid out in last week’s newsletter, AI has blown apart this link.This should be the disruptive opportunity agencies have needed to stop selling time and start selling value. But value pricing requires agency an
AI was supposed to free us for management work, but it has made us all editors (opens the original)
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Good morning, this is a quick introduction for new subscribers who heard me speak at the Global Women in PR event last week. My name is Stephen Waddington. I’m a professional adviser at Wadds Inc. and a PhD researcher at Leeds Business School. I help communicators achieve high performance and contribute effectively to management, through advisory work and training.</b
My organisation is asking me to use AI to reduce budgets. What should I do? (opens the original)
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2027 planning guidance is asking the external affairs and corporate communications function to use AI efficiency savings to reduce headcount and agency costs.It’s an argument as old as the first industrial revolution: a new technology arrives and management expects it to pay for itself and improve margin through productivity savings. The natural reaction of any public relations leader is to protect their budget and resources. But this is a more fundamental issue and the arguments are in flux.In
A back-to-work agenda for communications leaders (opens the original)
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Welcome back to work. The first Monday back at work in September feels as much of a new start as coming back to work in January. Work parked over the summer becomes urgent and planning for the following year begins in earnest.The Wadds Inc. Summer Annual published in July reviews the key issues in practice highlighted in my newsletters during the first half of 2026. It also looks ahead to 2027.<a class="button primary button-wrapper" href="https://wadds.co.uk/s/wadds-inc-summer-annual-
Mid-year challenges and opportunities for the corporate communication and public relations function (opens the original)
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My Grandad Fred turned up with a Summer Annual every year as school broke up for the holidays. It was always hardback and packed with cartoons, stories and puzzles. It signalled the start of the summer as much as buckets and spades, and the ice cream van.Wadds Inc. has published its own Summer Annual this week. It’s a PDF and there are no cartoons or puzzles in it, but it does tell the story of the challenges and opportunities in management communication for the rest of the year across 20 pages
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