HeyJaredMaking Real
Making Real is a truth-fluid space, exploring how authenticity is constucted in marketing, politics, and pop culture. Designed to sharpen your BS filter, it challenges and repurposes the narratives that shape our zeitgeist.
- Indexed issues, last 90 days
- 3
- Latest publication
- Sep 24, 2026
- Audience
- Checking…
- Earliest in this view
- Sep 7, 2026
Latest issues
Reality TV Turns Outsiders Into Insiders (opens the original)
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Last week, The Traitors did something unusual. After becoming a hit in the U.S. with casts packed with reality stars and celebrities, it opened the castle doors to 22 “everyday Americans.”The Traitors: New Blood is the first all-TV-Virgins version of the American show. More than 80,000 people applied. Twenty-two made it in: a nurse, an astrophysicist, a dog groomer, a barrel racer, an ironworker, a funeral director… So Reality TV did what it does best: turned ordinary people into stars.
Today’s authenticity is tomorrow’s dupe (opens the original)
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The most annoying thing about authenticity is that even when we get it right, it doesn’t stay right. Good news about strategists, those briefs are just going to keep coming. <img alt="" class="sizing-normal" height="400" src="https://substackcd
Making Authenticity Look Effortless (opens the original)
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In The Authenticity Industries, authenticity has a strange problem: the moment we can see someone trying to appear authentic, it stops feeling authentic. Read more
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