HeyJaredMaking Cents
The go-to finance podcast for the consumer goods industry. Host Drew Fallon brings on experts to cover everything from capital markets transaction to tactical tips on how to scale a company from the CFOs seat
- Indexed episodes, last 90 days
- 4
- Latest publication
- Sep 17, 2026
- Audience
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- Earliest in this view
- Aug 19, 2026
Latest episodes
The 2 Numbers That Make or Break a Consumer Brand (opens the original)
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On this episode of Making Cents with Drew Fallon, we sit down with Kiva Dickinson, founder of Selva Ventures. Kiva shares his journey from investment banking and TPG to launching a highly concentrated, consumer-focused VC fund that has backed brands like Nut Pods, Liquid IV, and Grüns. Key Takeaways: Why repeat purchase and gross margin are the two most critical metrics for early-stage CPG brands looking to raise capital. The common false positives when transitioning a high-growth DTC brand into
E:23 | How IM8 Secured $1 Billion to Dominate the Supplement Industry | Brian Rosin (opens the original)
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On this episode of Making Cents with Drew Fallon, we sit down with Brian Rosin, the CFO of IM8. Brian shares his incredible and unconventional journey from leaving his corporate job to work for $100 a month to becoming a public company CFO in the global consumer goods space. Key Takeaways: Hear how Brian helped scale Rant Sports from a small blog to a $30M a year business before selling to a public company. Learn the private equity playbook for acquiring, polishing, and flipping Amazon-native su
E: 22 | How I Raised $24M With a Cold Website Form | Daniel Rainey (opens the original)
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On this episode of Making Cents with Drew Fallon, we sit down with Daniel Rainey, founder of Stars and Honey. Daniel shares his incredible journey transitioning from B2B private equity into the highly competitive consumer goods space. Key Takeaways: Learn how Daniel hit profitability in just four months by obsessing over LTV and CPA contribution math. Hear why he decided to build his own manufacturing facility early on to control product innovation and margins. Discover the massive market tailwi
E:21 STOP RAISING VENTURE CAPITAL (opens the original)
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On this episode, we sit down with Andy Whitman, Managing Partner at Loft Growth Partners, to unpack the realities of early-stage consumer packaged goods (CPG) investing. Drawing from his background as an operator at General Foods and nearly 25 years of experience investing in emerging brands, Andy shares his candid views on raising capital, scaling operations, and navigating the current M&A landscape. Key Takeaways: The Danger of Raising Too Much: Founders often raise too much money too early in
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