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Make Your Brand Legendary with Swoz Consulting

YOUR brand can be legendary. No matter if you think your brand is too small, too niche, or too ordinary, any brand can become legendary if you apply the right strategies and systems. Join Scott Wozniak and Caitlin Johnson of Swoz Consulting, on a journey of discovery.

Podcast · By Swoz Consulting · English · Official site

Indexed episodes, last 90 days
4
Latest publication
Sep 3, 2026
Audience
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Earliest in this view
Jul 23, 2026

Latest episodes

  1. Episode · Sep 3, 2026

    Ep 54: Uncovering Organizational Blind Spots (opens the original)

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    In this excerpt from a Swoz monthly webinar, we tackle something every leader has, but few actively look for: blind spots. The problems that seem to appear overnight were usually brewing for months. And even though the front line knew, the information just never made it to the top. Leaders are almost always the last ones to feel the pain. Scott and Matt walk through why blind spots exist -- from filtered information, hidden system failures, and (the sneakiest one) success itself masking real wea

  2. Episode · Aug 20, 2026

    Ep 53: Continuous Improvement (opens the original)

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    Another excerpt from one of Swoz's monthly webinars -- this time tackling one of those ideas everyone agrees with but few actually implement: continuous improvement. Kodak invented the world's first digital camera in their own skunkworks lab. Then went bankrupt to digital camera companies. Xerox PARC invented the mouse, the GUI, and Ethernet - none of which Xerox ever used. The ideas weren't the problem as much as the process was. Scott walks through why isolated innovation teams almost always f

  3. Episode · Aug 6, 2026

    Ep 52: The Employee Experience Engine (opens the original)

    Episode notes · Neutral tone

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    This episode is another excerpt from one of Swoz's monthly webinars - this time diving into the side of the business that drives profit and productivity: your people. Customer experience drives revenue. Employee experience drives profit. Most leaders know this, but few have a systematic engine for actually building it. Scott and Matt walk through the three gears that separate companies with genuinely engaged teams from those just going through the motions - starting with the foundational questio

  4. Episode · Jul 23, 2026

    Ep 51: Narrow Your Focus (opens the original)

    Episode notes

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    This episode is an excerpt from one of Swoz's monthly webinars - a format we're bringing to the podcast to share more of what we're teaching live. "More businesses die of indigestion than starvation." That's Jim Collins' way of saying what many businesses learn the hard way: doing more doesn't get you more. It gets you inconsistency. Operational Excellence doesn't come from motivational speeches or hype. It comes from building the right system. And the right system almost always requires doing l

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