HeyJaredMake Marketing Suck Less for Expertise-Driven Solo Businesses
The only podcast that admits marketing is F@$!ing hard and makes it suck less for solo business owners who are juggling client delivery and sales on top of all those marketing tasks.I'm your host, Dr.
- Indexed episodes, last 90 days
- 5
- Latest publication
- Aug 31, 2026
- Audience
- Checking…
- Earliest in this view
- Jul 9, 2026
Latest episodes
409. 3 Signs Your Marketing Program Wasn't Built for Your Business (opens the original)
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You built the funnel. You wrote the emails. You showed up for every call. And you're still wondering why the weekly newsletter nobody opens has never landed you a single client. You didn't fail the program. The program failed you. Most programs hand you the playbook that worked for the person selling it — a course creator who needs thousands of buyers — when you're a consultant who needs eight right-fit clients a year and gets hired through referrals, conversations, and "oh my gosh, you need to
408. Do People Really Buy on Vibes? (What Emotions Have to Do with Messaging) (opens the original)
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Do people buy on emotion? Yes — but for consultants and service providers, it’s usually not because of your “vibe.” Clients buy when your message creates a very specific feeling: “This person understands my situation, and I can stop worrying.” 🔥 Grab the Free Message Reality Check: https://drmichellemazur.com/reality-check/ In this video, I break down what “people buy on emotion” actually means, and how to create that recognition and relief with evidence (not personality), so the right-fit clien
407. Can You Really Get All the Clients You Want in 2-hours a Week? (opens the original)
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Most marketing advice for consultants is built for the wrong business model. If you want to get consulting clients in as little as two hours per week, you won't be able to do it by posting daily on LinkedIn, building a funnel, or treating your consulting practice like a media company — that's why marketing feels like a second job. It wasn't designed for you. 🔥 Grab the Free Market Like an Expert Course: https://drmichellemazur.lpages.co/mle?v=1785276587729 In this video, I'm breaking down what a
407. How to Pick a Niche (Without Putting Yourself in a Box) (opens the original)
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If "niching down" makes you want to run in the opposite direction, you're not alone and there's a good reason you feel that way. It's your brain doing exactly what brains do — resisting subtraction. 🔥 Grab the Free Message Reality Check: https://resources.drmichellemazur.com/reality-check In this video, I'm making the case that the problem isn't picking a niche. It's that we've been thinking about it all wrong. There's a difference between cramming yourself into a tiny box and specializing in a
406. No One Cares What You Do (This is What They Care About Instead) (opens the original)
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Newsflash: No one gives a crap about what you do. It's why your elevator pitch isn't landing — and it's probably not a credibility problem. Most consultants start pitching in the middle of the movie. They lead with the offer, the framework, the process — before the potential client or referral partner even knows what problem you solve. That's when you get the polite "sounds interesting..." and the conversation dies. 🔥 Grab the Free Message Reality Check: https://resources.drmichellemazur.com/rea
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