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Make it Your Business

Make It Your Business is a podcast for business owners and aspiring entrepreneurs who want real, no-BS conversations about the highs and lows of growing a startup.

Podcast · By Duncan Casey · British English · IE · Official site

Indexed episodes, last 90 days
1
Latest publication
Jul 9, 2026
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Jul 9, 2026
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Latest episodes

  1. Episode · Jul 9, 2026

    Episode 19 - The Filmmaker’s Guide to Content: How to Stop Boring Your Audience (opens the original)

    Episode notes · Positive tone

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    "Expositional dialogue is always a last resort." In this episode of Make It Your Business , James Murray and his co-host look at content marketing through a cinematic lens. Drawing from 16 years of filmmaking experience, they discuss why standard video content often falls flat and how deep film analysis can help you capture your audience’s imagination. In this episode, we discuss: The Problem with Efficiency: Why Ridley Scott's multi-camera soap-opera setup loses the magic of lighting and shadow

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