HeyJaredMain Street Matters by Heart on Main Street
Heart on Main Street is a nonprofit organization dedicated to helping independent retailers achieve success within their local community.
- Indexed episodes, last 90 days
- 23
- Latest publication
- Sep 21, 2026
- Audience
- Checking…
- Earliest in this view
- Jul 6, 2026
Latest episodes
Insight is More Than Information- The Power of Moments Episode 5 (opens the original)
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How can independent retailers use their expertise to help customers make better decisions without overwhelming them with information? In Episode 5 of The Power of Moments Book Club series, Patrick Keiser explores insight, the second element Chip Heath and Dan Heath identify in many defining moments. Patrick examines the difference between providing product information and helping a customer understand what is really causing a problem. He discusses asking better questions, creating useful demonst
Elevate the Moment- Power of Moments Episode 4 (opens the original)
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How can independent retailers create memorable customer experiences without relying on expensive events, elaborate displays, or constant entertainment? In Episode 4 of The Power of Moments Book Club series, Patrick Keiser explores elevation, the first of four elements Chip Heath and Dan Heath identify in many defining moments. Patrick explains why elevated experiences depend on contrast and why retailers do not need to make every part of the customer journey extraordinary. The episode explores h
Break the Script- Power of Moments Episode 3 (opens the original)
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How can an independent retailer make an ordinary customer interaction more memorable without relying on expensive giveaways or elaborate events? In Episode 3 of The Power of Moments Book Club series, Patrick Keiser explores Chip Heath and Dan Heath's idea of breaking the script: interrupting a familiar pattern in a thoughtful way that causes customers to pay attention. Patrick examines why predictable service scripts are useful, how they can make interactions emotionally invisible, and why the b
Peaks, Pits, Transitions and Milestones- Power of Moments Episode 2 (opens the original)
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Which parts of the customer journey are most likely to shape how shoppers remember an independent retail business?In Episode 2 of *The Power of Moments* Book Club series, Patrick Keiser explores how retailers can identify the peaks, pits, transitions, and milestones already present in the customer experience.Drawing from Chip Heath and Dan Heath's framework, Patrick explains why an operational process does not always reflect the customer's emotional journey. A routine fitting, first visit, retur
Why Certain Moments Matter More than Others- Power of Moments Episode 1 (opens the original)
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Why do customers remember certain moments from a shopping experience while forgetting most of the transaction? In the opening episode of The Power of Moments Book Club series, Patrick Keiser introduces Chip Heath and Dan Heath's framework for understanding the brief experiences that shape how people remember a business. Patrick explores why customers do not evaluate every minute of an experience equally, how peaks and endings can influence memory, and why independent retailers should look beyond
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