HeyJaredMade to Last Podcast
Omar Bailey and Duane Lawrence break down the Xs and Os of the sneaker business and beyond! Special guests include designers, athletes and marketing executives who have all had a hand in shaping the footwear industry.
- Indexed episodes, last 90 days
- 6
- Latest publication
- Sep 10, 2026
- Audience
- Checking…
- Earliest in this view
- Jul 8, 2026
Latest episodes
WHAT'S IN THE BOX? Vol 4: Trent Williams' Hall of Fame Cleats | MADE TO LAST (opens the original)
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WHAT’S IN THE BOX? VOL. 4 — TRENT WILLIAMS’ CUSTOM CLEATS BY FCTRY LABWhat happens when a future Hall of Fame left tackle gets the opportunity to help engineer his own cleat?In Volume 4 of What’s In The Box?, Omar takes us behind the scenes of FCTRY Lab’s work with Trent Williams, developing a custom cleat specifically around his style, foot, and performance needs for the upcoming NFL season.This is more than a customized shoe. It’s an athlete-driven development process—from the performance plat
WHAT'S IN THE BOX? Vol 3: Customizable Cleats for Travon Walker | MADE TO LAST (opens the original)
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WHAT’S IN THE BOX? VOL. 3 — TRAVON WALKER’S CUSTOM CLEATS BY FCTRY LABWhat happens when you design a cleat around the athlete—not the other way around?In Volume 3 of What’s In The Box?, Omar takes us inside the development of a custom cleat for Jacksonville Jaguars defensive end Travon Walker, built specifically around his performance needs.The cleat features a modular plate system capable of producing two different stud lengths from a single mold. That means less time and money in development—a
WHAT'S IN THE BOX? Vol. 2: Samson Ebukam's Custom OB1 Cleats | MADE TO LAST (opens the original)
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In the latest installment of "What's In The Box?" Omar Bailey breaks down making position-specific shoes for NFL players- from 3D foot scans to personalized colorways. The custom footwear process requires buy-in, trust, communication and a lots of patience to make something special. In this case, Omar takes the classic silhouette of the OB1 from FCTRY Lab and flips for the football field. But he's TORN! Trent Williams, OT, and Samson Ebukam, DE, are both FCTRY Lab athlete partners. Who is Omar g
WHAT'S IN THE BOX? VOL. 1: Khola | MADE TO LAST (opens the original)
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📦 WHAT'S IN THE BOX? | VOL 1Every box has a story.For Part 1 of our new series, we're opening up a pair from KHOLA—a brand rethinking what happens after a shoe is made. Instead of designing from scratch, KHOLA removes the original sole from existing footwear and rebuilds it using their patented outsole and midsole system, stitching the original upper onto an entirely new foundation.The result? A familiar silhouette with a completely different feel.This pair started life as a classic Clarks shoe.
ALLBIRDS: When Wings Get Too Big | MADE TO LAST (opens the original)
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What happens when the company you built becomes bigger than you?In this episode of Made to Last, Omar and Duane take us inside the Allbirds story through a personal connection with co-founder Tim Brown. Omar and Tim attended the University of Cincinnati together, years before Tim would go from professional footballer in New Zealand to co-founding one of the most recognizable footwear brands of the last decade.Years later, they reconnected at a founders meeting just as Allbirds was preparing to g
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