HeyJaredMade For Canada
Practical Marketing for Canadian Independent Business OwnersA podcast for and about the people shaping Canada’s independent business economy—from small business owners to the support systems that help them grow.
- Indexed episodes, last 90 days
- 8
- Latest publication
- Sep 7, 2026
- Audience
- Checking…
- Earliest in this view
- Jul 5, 2026
Latest episodes
The Small Business Marketing Myth of Location, Location, Location (opens the original)
Read excerpt
If you're a Canadian small business owner, you've probably told yourself that the right location — or finally getting your content right — would be the thing that turns your sales around. A local business owner did both, beautifully, and closed after six years anyway. Using a real story from her own community — a stunning, high-visibility storefront paired with genuinely great, on-trend social media — Cheyanne breaks down why individually excellent marketing moves can still add up to a business
Back to Business: The Marketing Structure Small Business Owners Are Missing (opens the original)
Read excerpt
Owners Are Missing Q4 demand is about to surge back after a slow summer — but if you meet it by just doing more of what you were already doing, you'll work harder without capturing any more of it. Cheyanne names the three-part structure most independent business owners are missing underneath their marketing, and exactly where to go to build it before the season turns. Cheyanne hands you the structure underneath owner-led marketing: target market, offer suite, and client journey. She breaks down
The Real Reason Small Businesses Are Getting Called Out for AI Slop (opens the original)
Read excerpt
Why the AI Poster Backlash Isn't About AI The AI poster fights blowing up your feed right now aren't actually about AI. They're about a rule of owner-led marketing you're probably breaking without even knowing it exists. If you've watched a small business owner get dragged online for using an AI-generated poster, or used one yourself and felt the sting of the comments, this episode is for you. Cheyanne breaks down the three non-negotiable rules every piece of owner-led marketing has to follow, w
You're Not Bad at Marketing, You've Just Been Doing the Wrong Kind (opens the original)
Read excerpt
Owner-Led Marketing vs. Big Box Store Marketing Have you ever posted something, sent an email, or run a promo — and had absolutely no idea whether any of it actually worked? If you're a Canadian independent business owner marketing on your own, with no team and no department, that feeling has a name, and it's not your fault. In this episode, marketing consultant Cheyanne O'Driscoll draws the line between "Big Box Store Marketing" — the scale-built, budget-heavy playbook most marketing advice is
The Random Acts of Marketing Trap for Canadian Small Businesses: Episode 5 (opens the original)
Read excerpt
Now that you know which stage your business is in — Start, Stabilize, or Scale — what should you actually be building? Each stage gets its own marketing system: the Core Marketing System for Start (fast, agile, focused on know-like-trust), the Growth Marketing System for Stabilize (audience-building and sales campaigns built around proven channels), and the Mature Marketing System for Scale (retention, referrals, and deliberate market expansion). This episode includes real examples of what happe
Publishing over time
Last 90 days. Choose a month to open its work.
Recurring subjects
Named in the text we hold. One piece can cover several.
Audience
No verified audience measurement yet.
About this data
Counts cover the work we have indexed. Tone needs enough text and a confident classification. Excerpts and episode notes are not full articles or transcripts.
Identity or attribution wrong? Suggest a correction.