Mac Bogert - Make it better
Make it better is simple: Over time, a tide of people who want to open doors to empathy, humanity, and community, can clean off the emotional and spiritual darkness that litters our lives right now.
- Indexed issues, last 90 days
- 3
- Latest publication
- Sep 21, 2026
- Audience
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- Earliest in this view
- Jul 16, 2026
Latest issues
The Archimedes Palimpsest (opens the original)
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I am an unrepentant word detective. Nothing like the thrill of the chase when a new word ambushes me.Palimpsest showed up in an historical novel. It had a vague familiarity, telling me I had seen it before, maybe even knew the word, but since it seldom illuminates conversation at the grocery store, the shadow was dim. Off and running, my detective work led to an amazing story as well as an awesome insight. Bear with me, please.First, the technology. You may have heard the word vellum. Durable pa
Story & Strategy LIVE E6: Can You Do Good and Make Money? (opens the original)
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Get more from Mac Bogert in the Substack appAvailable for iOS and Android<a class="install-substack-app-embed-link" href="https://substack.com/app/app-store-redirect?utm_campaig
Silence is not Indifference (opens the original)
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I love reading the novels of Louis Penny. One of her characters, Myrna Landers, in The Cruelest Month, introduces a bold and clarifying idea. That idea is near enemies. These are emotions and actions that lead us to confuse healing and hurting. Near enemies camouflage their toxicity by resembling their sparkling relatives. One example is attachment, which ‘takes hostages’ and may be mistaken for love, which wants the best for another.Pity looks down on others, compassion looks eye-to-eye.For thi
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