HeyJaredLorraine Schuchart
Brand strategist and storyteller sharing reflections on writing, ethical marketing, purpose, leadership — and how to build a brand that lasts. Founder, Prosper for Purpose, a Certified BCorp | Host, Brand for Good 🎤
- Indexed issues, last 90 days
- 9
- Latest publication
- Sep 29, 2026
- Audience
- Checking…
- Earliest in this view
- Sep 3, 2026
Latest issues
Your Sales Conversation Started Months Ago (opens the original)
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<img alt="" class="sizing-normal" height="819" src="https://substackcdn.com/image/fetch/$s_!myQy!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe42b4217-23a1-4cda-876d-bf2934de5c56_1672x941.png"
Brand for Good® (opens the original)
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Have you ever worked tirelessly toward a goal, finally achieved it, and then realized it didn’t bring the satisfaction you expected?Sometimes, this happens in business. Approximately 80% of businesses adjust their operations—often to meet customer demand, but sometimes to align more closely with the owner’s desires. Today, we’ll explore how to make changes in your business while keeping your brand's foundations. This Substack is reader-supported. To receive new
Episode 209: What No One Shares About Sales (opens the original)
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Sales gets a bad reputation, especially among people who care deeply about doing business with integrity.But selling doesn’t have to mean persuading, pressuring, or performing.In this episode of Brand for Good, I explore the relationship between marketing and sales, and why stronger branding, trust and relationship-building make the sales process feel far more natural.I also share what ethical sales looks like in practice, whether you’re having a one-to-one conversation or making an offer throug
I Lost 26 Subscribers—and Gained Some Perspective (opens the original)
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<img alt="" class="sizing-normal" height="1086" src="https://substackcdn.com/image/fetch/$s_!yuvP!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb9fb8a86-3376-4df1-9b0f-5eb430c344da_1448x1086.p
CATEGORY-OF-ONE BRAND Intensive: 3 Days to Get Access! (opens the original)
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Your experience is valuable. Your brand should make that obvious.Many of the professionals I work with have spent 10, 20, even 30 years building real expertise.They know their field.They’ve successfully served clients.They have something meaningful to say.And yet, when it’s time to explain what makes their work different, their brand still sounds remarkably similar to everyone else’s.That’s the problem we’re going to work on in my new live training:BUILD YOUR CATEGORY-OF-ONE BRANDA 90-minute Bra
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