HeyJaredLochhead on Marketing
Lochhead on Marketing™ is the award winning, chart topping podcast for entrepreneurs, marketers, and category designers with a different mind. Most people do not like it.
- Indexed episodes, last 90 days
- 8
- Latest publication
- Sep 19, 2026
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- Earliest in this view
- Jul 10, 2026
Latest episodes
224 The Doomer Industrial Complex (opens the original)
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We live in an age where fear is a product. It gets packaged, marketed, and sold to millions of people who never stop to ask who is profiting from their panic. Christopher Lochhead breaks this down brilliantly by taking us back to one of the most instructive fear campaigns in modern history: Y2K. Understanding how the Doomer Industrial Complex works is not about dismissing real problems. It is about developing the critical thinking skills to separate genuine risk from manufactured hysteria design
223 California’s New Life Savings Tax Hiding in the “Billionaire Tax” with Hoover Institution Top Gun Benjamin Jaros (opens the original)
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During one of our recent episodes, the conversation with Benjamin Jaros around California’s Proposition 40, the so-called billionaire tax, surfaced questions that deserved more space than we could give them at the time. So we’re picking the thread back up here on Lochhead on Marketing . California’s November 2026 ballot carries one of the most consequential financial decisions in the state’s history. Marketed as a one-time 5% billionaire tax, Proposition 40 has drawn serious scrutiny from econom
222 Meta Facebook Knowingly Hurt Kids, and Why The Future of AI Centers on One Issue (opens the original)
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The conversation around AI centers, data center protests, and artificial intelligence leadership is louder than ever. On the surface, stories about Meta’s lawsuit settlement, EU AI watermarking regulations, data center backlash, and Nvidia’s record-breaking quarter seem completely unrelated. But when you look through a category design lens, they all connect to one single issue: trust. Understanding who we trust with this technology is arguably the most important question of our generation. Being
221 “Only Idiot Startup Founders Will Stay In California.” – Mark Cuban | Different (opens the original)
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California has long been the heartland of innovation, home to some of the most transformative companies in history. But a new proposal on the ballot is raising serious questions about whether the state is about to undermine the very foundation that made it great. Mark Cuban recently made headlines by stating that only idiot startup founders will stay in California, and while those words may sting, they carry a weight worth examining. Prop 40, marketed as a one-time billionaire tax, could have co
220 The World Wide Web Turns 35: What It Means for Your Future (opens the original)
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In 1991, Tim Berners-Lee opened the World Wide Web to the public. At that time, the entire worldwide economy totaled roughly 24 trillion dollars. Every factory, every bank, every airline, every tech company combined. Today, the digital economy represents approximately 25% of global GDP, a number that was simply zero when the web first launched. This transformation did not happen on its own. Human beings, entrepreneurs, category designers, and builders made it happen by creating entirely new indu
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