HeyJaredLittle Raps - Restaurant Strategy Insights and Ideas
Restaurant leaders are overwhelmed with a buffet of challenges from loyalty through ordering, emerging new tech and an ever-changing market mindset. It's a constant reality of spinning plates.
- Indexed episodes, last 90 days
- 6
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- Sep 17, 2026
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- Jul 6, 2026
Latest episodes
Why Restaurant Loyalty Programs Get Loyalty Wrong (opens the original)
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Restaurant loyalty programs have gotten remarkably sophisticated, yet plenty of regular guests still couldn’t tell you what their points are worth. The problem may be that restaurants are spending too much time on the rewards layer and not enough on what makes someone want to come back in the first place. I look at operational consistency, personalization, rewards and how digital restaurant experiences can start treating regular customers like regulars. And yes, the humble punch card still has s
The Hidden Cost of Cookie Consent for Restaurant Brands (opens the original)
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Cookie consent may protect your restaurant brand from one problem while quietly creating another. As privacy requirements change how websites track guests, restaurant marketers are losing attribution data, Google Ads signals and visibility into what actually drives digital sales. Joseph Szala explains what happens after a consent banner goes live, why a drop in reported conversions may not mean sales actually disappeared, how privacy changes can affect Performance Max and other automated adverti
The 87% Conversion Rate That Isn’t Really Yours (opens the original)
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Restaurant technology platforms love a great conversion rate. 87%. 91%. Sometimes even higher. And those numbers can be completely accurate while telling you very little about how well your digital experience actually converts demand into revenue. The problem is the denominator. In this episode of Little Raps, Joseph Szala digs into how restaurant digital ordering platforms define conversion, why “engaged guests” can dramatically inflate the number you see in a QBR, and the simple question every
The Napkin on the Screen Door: Where Great Restaurant UX Actually Comes From (opens the original)
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What if your best UX research isn't sitting in a dashboard? What if it's taped to a wall in one of your restaurants? In this episode of Little Raps , Joseph Szala shares a simple story from a hotel on Jekyll Island that reveals a bigger truth about restaurant operations and digital experience. Every handwritten sign, laminated workaround, and improvised process inside your restaurants is evidence that someone has already discovered friction—and already tested a solution. The challenge isn't find
How Restaurant Brands Can Shift Guests from Third-Party to First-Party Ordering (opens the original)
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Third-party delivery offers convenience and discovery, but restaurant brands pay for it through lost margin, limited guest data, and less control over the experience. In this episode, Joseph Szala explains how multi-unit restaurant brands can earn more direct orders without fighting guest behavior. He covers the role of loyalty, why restaurant websites must become commerce epicenters, and what restaurants can learn from the digital experiences built by travel and retail brands. Third party can i
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