HeyJaredLinkedIn AdWise
LinkedIn, as a tool for B2B marketing, has long been misunderstood and underutilized. But, that changes now. Hosted by Justin Rowe, a seasoned LinkedIn Ads expert and agency owner.
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Why B2B Ad Accounts Get Bloated Before They Get Better With Riley Duncan (opens the original)
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Everyone needs to stop doing too much, even in the world of LinkedIn Ads. It's one of the reasons B2B ad accounts often fail. In this episode of LinkedIn AdWise, host Justin Rowe sits down with Riley Duncan to unpack why high-intent keywords beat bloated paid search lists, how LinkedIn’s default settings can quietly drain budget, and why cost per lead is a dangerous metric when it becomes the main goal. Riley also explains how Google and LinkedIn work together across the buyer journey, with Goog
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