HeyJaredLikes Don't Pay Bills with Frederick Ebo Hinson
Likes Don’t Pay Bills is a podcast for African business owners who are tired of getting views and “nice content” that do not show up in their bank accounts.
- Indexed episodes, last 90 days
- 3
- Latest publication
- Aug 14, 2026
- Audience
- Checking…
- Earliest in this view
- Jul 17, 2026
Latest episodes
Unpolished Content Outperforms Polished: Here Is Why (opens the original)
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Unpolished content often outperforms polished content because authenticity and rigor build trust faster than production value. Maame was diagnosed with prediabetes and decided to film herself testing Ghanaian food on her body, publicly, without a plan or expertise claim. Two thousand people watched that first uncomfortable video. She is a chartered accountant, not a dietitian. That matters because her entire project is built on personal accountability and data collection, not medical authority.
What Business Owners Get Wrong About Marketing Strategy (opens the original)
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Eric Kumah is a marketing leader with over fifteen years of experience helping some of the world’s biggest consumer goods brands grow across multiple countries. In this conversation, he breaks down the exact gap between marketing activity and marketing strategy — why most business owners confuse the two, and what a real strategy actually answers.We also get into where AI genuinely changes a marketer’s decision-making, and where it is mostly noise. Eric explains his Four Quadrant AI Adoption Matr
• How Influencers Actually Get Paid In Ghana (It Is Not What You Think) (opens the original)
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Having a large following does not guarantee income. Jessica Herritchca has over 215,000 TikTok followers and a single video past 2 million views, and she says plainly that popularity is not a financial breakthrough. For her first paid gig in content creation, Jessica received banku as payment, and only on the days the business decided she was working. Years later, her biggest paid opportunities came from a much smaller Instagram page, one she nearlydeleted twice, not from the TikTok following mo
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