HeyJaredLift & Separate
Tools & strategies for midlife uplift in women’s health, work, power, and care.
- Indexed issues, last 90 days
- 2
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- Aug 19, 2026
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- Aug 11, 2026
Latest issues
Hot take: Midi rebrands, again (opens the original)
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This week, Midi dropped a brand overhaul and announced “a new era of comprehensive, best-in-class healthcare for women at any age.” Women’s health execs, take note: WOMEN OF ANY AGE. Midi says they’re starting with PMOS. That could one day be fertility care. Mental health. Painful periods. If you are a women’s health service, you need to pay attention to, and learn from, how Midi is marketing to women. Patients/consumers of women’s health services, you should also pay attention. Midi will place
Fear, uncertainty and supplements (opens the original)
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As a RDN, exercise physiologist, and co-owner of the women’s health company, Novo Collective, Stasi Kasianchuk sits across from patients spending real money on supplement “stacks.” I’ve been that patient, and it took a wise doctor to ask, “Why don’t we see what you’re like without all the supplements?” Not surprisingly, mostly a-ok with a lot more money in my pocket. In this conversation, Stasi and I talk about: Why the supplement impulse is less about deficiency and more about the tried-and-tru
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