HeyJaredLEVEL C
A school of brand and business design, featuring professional masterclasses and critiques.
- Indexed issues, last 90 days
- 9
- Latest publication
- Sep 24, 2026
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- Checking…
- Earliest in this view
- Sep 14, 2026
Latest issues
Critique: S2 E2: Alternative Intelligence (opens the original)
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SummaryThis one started with…silence.Literally. We asked what kinds of intelligence might matter more as AI has made information, frameworks, answers, and competent-looking output easier to come by. For a rather long beat, nobody jumped to say anything. Eventually, the room started pulling on the question. They talked about knowing what you don’t know, asking questions that aren’t on somebody else’s checklist, synthesizing instead of merely analyzing, reading people, tolerating uncertainty, obse
The Greatest Threat to Branding (2026) (opens the original)
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<img alt="" class="sizing-normal" height="819" src="https://substackcdn.com/image/fetch/$s_!C3wr!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ffc48de73-e838-4f20-af4d-5197641fb22e_1920x1080.pn
Critique: S2 E1: Identity vs. Character (opens the original)
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SummaryThe second season of our confrontations with ideas in brand and business design kicked off with a deceptively simple question: when does an identity help people understand who we are, and when does it become something we have to keep performing? We got into personal branding, all the “shoulds” around posting and positioning and looking professional, and the pressure to manufacture authority before it’s actually earned. The conversation got more generous as it went. Some people really do n
Critique #16: What’s missing? (opens the original)
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SummaryOne question kept coming back in Critique #16: if we have more tools than ever, why does so much of the work feel thinner? “Slow strategy” came up almost as a provocation; if machines are going to be faster, maybe speed is the wrong thing to compete on in the first place. From there we got into responsibility, especially what it means to claim that brand touches the whole business while pretending the consequences of that business belong to somebody else. We finished on Rush taking a risk
Critique #15: Community (opens the original)
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SummaryCritique #15 asked what a professional community is actually for, and we spent a while circling disagreement, ownership and what happens to ideas once they leave the room. Then Colette pointed out that we’d talked for nearly an hour without saying much about joy, which was hard to un-hear. Maybe that’s part of the test for a community too: can people challenge each other, get annoyed, disappear for a while, come back, and still want to be there? Serious work doesn’t need to make everyone
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