HeyJaredLetters to a CMO
A letter to marketers with stories & ideas from the mumbo jumbo world of marketing.
- Indexed issues, last 90 days
- 3
- Latest publication
- Aug 26, 2026
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- Earliest in this view
- Jul 28, 2026
Latest issues
You Don’t Need a Storyteller (opens the original)
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The concept of ‘stories’ and ‘storytelling’ is a misnomer and highly non-intuitive in marketing. Hear me out.Layer 1: Charles Dickens was a great storyteller. One of his most viable projects was ‘The Pickwick Papers’. It was arguably his greatest publishing sensation, especially relative to his position at the beginning of his career.Reason: The Pickwick Papers was published as a monthly serial. This format was unique, and therefore it did amazingly well. Readers could buy inexpensive one-shilli
How ChatGPT Sees the CRM Category (opens the original)
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Most CRM rankings for AI search ask a familiar question: who’s getting mentioned?This analysis asks a different one: what does ChatGPT’s CRM category actually look like, and how does it change over time?The data comes from SerpRankings, a side project built on Serplock’s AEO visibility engine. SerpRankings tracks categories like CRM week over week, building a historical record of which brands ChatGPT surfaces and how their positions shift. The goal isn’t to cou
Taste Is Not a New Moat (opens the original)
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Taste has been promoted to being 'the moat' - almost overnight- thanks to LLMs. Only thing - taste has always been 'the moat'.It's not a new idea. Whether you are writing content, designing a website or writing code, taste makes it worth it for both the producer and the consumer. Getting things done is one thing. Getting them done with taste is another very different thing.As we try to swim through the trillion TBs of AI slop, we claw at taste as the last stand against LLMs lest we sink. So, let
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