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- Indexed episodes, last 90 days
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Using surprise to grow (with Kyrsten Halley) (opens the original)
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In this episode Adam explores what it takes to use surprise effectively as an integral part of a challenger’s strategy. His guest is Kyrsten Halley , the former Marketing Director of Aldi UK, part of a team that for years has been putting the purposefully unexpected into the drudgery of the weekly grocery shop. One of the key ways Aldi has grown to become one of the Big Four in the UK. Adam and Kyrsten unpack how and why a discount supermarket came to offer the world's best champagne for £14.99,
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